• Latest
RL 888

Ralph Lauren Introduces The RL 888 Handbag

August 22, 2023
Huaiyang’s Cultural Park Turns Flood Prevention into Design Innovation

Huaiyang’s Cultural Park Turns Flood Prevention into Design Innovation

July 11, 2025
Jordan Flight Court

Women’s Jordan Flight Court x Téla Crèpe Launches July 11

July 11, 2025
PUMA V‑S1

PUMA V‑S1 Debuts July 12 with 2000s Football Boot DNA

July 11, 2025
Angel Reese

Reebok Unveils Angel Reese 1 in Diamond Dust Colorway

July 11, 2025
Kobe 6 Protro Total Orange

Kobe 6 Protro Total Orange Sneaker Drops for WNBA Weekend

July 11, 2025
Rami Al Ali

Rami Al Ali Debuts on Couture Calendar with Damascus-Inspired Collection

July 11, 2025
Jet-Setting to Paris: Your Ultimate Guide to NYC to Paris Flights

How to Plan a Safe and Comfortable Australia Journey

July 11, 2025
Elisa Ossino Expands the Zoey Collection for Dieffebi

Elisa Ossino Expands the Zoey Collection for Dieffebi

July 11, 2025
Germanier Fall Winter 2025 Couture Collection

Germanier Fall Winter 2025 Couture Collection

July 11, 2025
Alex Israel and Oliver Peoples Join Forces for LA Wildfire Relief

Alex Israel and Oliver Peoples Join Forces for LA Wildfire Relief

July 11, 2025
Tommy Hilfiger Formula 1: From Hip-Hop Cool to the Fast Lane – Is This the Brand’s Winning Move?

Tommy Hilfiger Formula 1: From Hip-Hop Cool to the Fast Lane – Is This the Brand’s Winning Move?

July 10, 2025
ArdAzAei

The Folded Sea: ArdAzAei Fall Winter 2025 Collection

July 10, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Ralph Lauren Introduces The RL 888 Handbag

Supermodels Anna Ewers and Fei Fei Sun star in Ralph Lauren's latest campaign

August 22, 2023
in Ad Campaigns, Anna Ewers, Bags, Fall Winter 2023.24 Campaigns, Fei Fei Sun, Female Models, Ralph Lauren, Womenswear
2
Share on FacebookShare on Twitter
RL 888
Courtesy of ©RALPH LAUREN

Iconic fashion house Ralph Lauren has unveiled their newest icon: The RL 888 handbag. The fresh collection offers more than just luxury – it presents a unique style signature and unparalleled craftsmanship, which is synonymous with Ralph Lauren‘s premier label.

The campaign for The RL 888 is an exploration of contrasts, which has always been a distinctive feature of the brand. By setting a modern and sleek handbag against a rugged and aged backdrop, the brand emphasizes the timeless beauty of their product. Ralph Lauren, the company’s Chief Creative Officer, shares his inspiration: “I am inspired by the beauty of the natural world – a land of contradictions where sky and rugged terrain convene. It is the perfect environment to express the unchanging beauty of The RL 888 and the independent spirit and personal style of the woman that writes her own story wherever she lives. She is bold and romantic, modern yet timeless. Like the bag she carries – The RL 888“

RL 888
Courtesy of ©RALPH LAUREN
RL 888
Courtesy of ©RALPH LAUREN
RL 888
Courtesy of ©RALPH LAUREN

Supermodels Anna Ewers and Fei Fei Sun breathe life into this narrative. They portray the deep bond between a woman and her handbag, a bond represented through poignant imagery and an evocative film, “Outside of Time“, directed by Diana Kunst and cinematographed by Robert Elswit. Set amidst golden fields and rustic scenes, the protagonists, adorned in minimalist fashion, express their individuality, accentuated by The RL 888.

The RL 888 collection, meticulously crafted by artisans in Florence, Italy, comprises various models, including a crossbody, top handle, and mini crossbody chain. The design, inspired by the iconic structures of New York City, is available in a range of luxurious materials and fabrics. The closure, a sophisticated push lock, adorns the handbag and perfectly encapsulates the blend of luxury and functionality.

Ralph Lauren
Courtesy of ©RALPH LAUREN
Ralph Lauren
Courtesy of ©RALPH LAUREN

A highlight of this launch is “The 888 House“, a digital innovation enabling consumers to experience the world of Ralph Lauren right from the comforts of their homes. Positioned in a virtual desert, this digital marvel – resembling the brand’s logo – marries reality with fantasy. Leveraging CGI technology, The 888 House provides a detailed and interactive shopping journey. Every facet of this virtual space mirrors the intricate craftsmanship of the tangible products, highlighting Ralph Lauren‘s commitment to excellence.

Ralph Lauren
Courtesy of ©RALPH LAUREN
Ralph Lauren
Courtesy of ©RALPH LAUREN
Ralph Lauren
Courtesy of ©RALPH LAUREN

The campaign is just a glimpse into Ralph Lauren‘s forward-thinking strategy, as the brand delves deeper into the digital realm. They are keen on embracing the potential of Web3 and the blend of digital with physical, aptly termed ‘phygital‘, in retail environments. As Ralph Lauren continues its journey, the RL 888 campaign and the virtual “888 House” showcase the brand’s seamless union of traditional craftsmanship with cutting-edge technology, paving the way for the future of luxury retail.

Tags: ad campaignsBagsfw23supermodels
admin

admin

Related Posts

Rami Al Ali
Couture Collections

Rami Al Ali Debuts on Couture Calendar with Damascus-Inspired Collection

July 11, 2025
Germanier Fall Winter 2025 Couture Collection
Couture Collections

Germanier Fall Winter 2025 Couture Collection

July 11, 2025
ArdAzAei
Couture Collections

The Folded Sea: ArdAzAei Fall Winter 2025 Collection

July 10, 2025
Giorgio Armani Kith
Ad Campaigns

Giorgio Armani and Kith Launch Summer 2025 Collection

July 10, 2025

Comments 2

  1. whitney says:
    2 years ago

    ralph lauren hasn’t been relevant for like 20 years now, if it ever was

    • Eun-ah says:
      2 years ago

      you just have to be a fan of the brand to get this. it is beautiful and ralph lauren maybe just isnt your style

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.