K-Way® unveils a landmark partnership with four-time world champion and Olympic snowboarder Scotty James, naming him its new brand ambassador and creative collaborator for the Winter 2025-2026 season. This collaboration signals K-Way®’s deepened commitment to snow sports, expanding from its roots in skiing into the world of snowboarding through the vision and expertise of one of the sport’s most influential figures. With Scotty James as brand ambassador, K-Way® reaffirms its dedication to technical excellence and progressive design, setting a new benchmark for performance-driven outerwear in the snowboarding world. Discover more of this special collection:
Scotty James stands at the pinnacle of international snowboarding. Known for his technical mastery and unmistakable charisma, James is a two-time Olympic medalist in the halfpipe, securing silver at Beijing 2022 and bronze at Pyeongchang 2018, alongside four world championship titles and seven X Games gold medals. His reputation extends beyond the podium, celebrated for his dynamic riding style, leadership within the sport, and approachable, authentic presence. These qualities resonate strongly with K-Way®’s ethos of performance, resilience, and contemporary style.
K-Way® is part of the BasicNet Group, a global leader in sports and leisure apparel, footwear, and accessories. BasicNet’s portfolio includes iconic brands such as Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, Sabelt®, Briko®, and Sebago®. Headquartered in Turin and listed on the Italian Stock Exchange since 1999, BasicNet operates through a worldwide network of licensed partners, providing research, development, product industrialization, and marketing support, entirely through a fully web-integrated corporate structure.
Discover the Scotty James Collaboration in our gallery:
The K-Way | Scotty James capsule is a limited-edition collection co-developed with the athlete, whose hands-on feedback and deep technical know-how have shaped every aspect of the range. Developed within the L’Action label – K-Way®’s most performance-driven line dedicated to sports disciplines, the collection includes a jacket, pants, vest, and neck warmer, all rendered in sleek black for a unified, modern look. Each garment is engineered to meet the demands of elite snowboarding and designed to withstand rigorous mountain conditions.
Discover more of the K-Way® Ski Collection for Fall Winter 2025.26
Key technical features define the capsule’s innovation. The outerwear utilizes waterproof fabric with a 20,000 mm water column rating and breathability of 20,000 g/24h, ensuring comfort and protection in the harshest environments. Fully heat-taped seams and a DWR (durable water-repellent) treatment make the jacket resistant to falls, abrasion, and heavy use. Both internal and external pockets are strategically placed for easy access to ski passes, personal items, and gear. The hood is equipped with a visor to enhance visibility, even in the halfpipe, while the pants offer an adjustable waistband, belt loops, glove-holder ring, and zip pockets for maximum utility. An oversized fit guarantees freedom of movement for tricks and smooth descents.
Scotty James debuted the capsule at the FIS World Cup in China. The collection will then be showcased at the Aspen X Games in January, where James, a central figure in the event, will highlight the brand’s commitment to technical innovation and authentic athlete partnerships. This collaboration affirms K-Way®’s growing influence on the international snow sports stage, reflecting a shared vision of performance, style, and authenticity.
