• Latest
Gucci Horsebit 1955

Ethical Elegance: Billie Eilish Models Gucci Horsebit 1955 Bag

October 31, 2023
Tareck Raffoul

A Practical Guide to Managing Money Abroad as a Student

July 14, 2025
Wu Lei

Burberry Announces Wu Lei as New Brand Ambassador

July 14, 2025
New Balance Rosalia

New Balance Names Rosalía as Global Ambassador

July 14, 2025
Backstage Moments at M/SA Spring Summer 2026 Show

Backstage Moments at M/SA Spring Summer 2026 Show

July 14, 2025
Jordan 4 Rare Air

Air Jordan 4 Rare Air Reimagines Factory Flaws into Design Features

July 14, 2025
First Look at Cillian Murphy in Steve Premiering This Fall

First Look at Cillian Murphy in Steve Premiering This Fall

July 14, 2025
Backstage Moments at Feng Chen Wang SS26 Show

Backstage Moments at Feng Chen Wang SS26 Show

July 14, 2025
Rosé

Blackpink Member Rosé Covers Vogue Korea August 2025 Issue

July 14, 2025
Silent Symphony: Peet Dullaert FW25 Haute Couture

Silent Symphony: Peet Dullaert FW25 Haute Couture

July 14, 2025
Nike

Nike Unveils Sabrina 3, Freak 7, and G.T. Future in SNKRS Showcase

July 14, 2025
Bad Bunny Gazelle City

Bad Bunny and adidas Drop Gazelle City Series Honoring Puerto Rico

July 14, 2025
Emma Stone and Hoyeon Jung Lead Louis Vuitton FW25 Campaign

Emma Stone and Hoyeon Jung Lead Louis Vuitton FW25 Campaign

July 14, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Ethical Elegance: Billie Eilish Models Gucci Horsebit 1955 Bag

Gucci presents the fusion of heritage and innovation with its Horsebit 1955 bag in Demetra, showcasing a forward-looking approach to ethical fashion

October 31, 2023
in Ad Campaigns, Alastair McKimm, Bags, Billie Eilish, Celebs, Fall Winter 2023.24 Campaigns, Gucci
0
Share on FacebookShare on Twitter
Gucci Horsebit 1955
Billie Eilish stars in Gucci Horsebit 1955 campaign, photography by Tyrell Hampton

The iconic GUCCI Horsebit 1955 bag undergoes a transformative reinvention, blending the brand’s rich legacy with forward-thinking innovation. Unveiling its new form in Demetra, an animal-free material, this iteration of the Horsebit 1955 bag is a testament to the brand’s commitment to sustainability and ethical fashion.

For the campaign Gucci collaborated with pop sensation Billie Eilish. As a fervent advocate for sustainable practices, Eilish’s partnership with Gucci encapsulates her audacious spirit and passionate stance on ethical matters. Through her genuine, raw voice and presence, she breathes new life into this historic Gucci design. Fashion photographer Tyrell Hampton captured  the campaign, with creative direction from Sabato De Sarno, art direction by Riccardo Zanola, and styling by Alastair McKimm.

Gucci Horsebit 1955
©GUCCI, Photography by Tyrell Hampton
Gucci Horsebit 1955
©GUCCI, Photography by Tyrell Hampton
Gucci Horsebit 1955
©GUCCI, Photography by Tyrell Hampton

Through glimpses reminiscent of Billie’s life’s journey, she unveils an avant-garde version of the Horsebit 1955, reflecting her passionate stance. What was once a classic rectangular design is now reimagined with an edgy asymmetry, symbolizing a refreshing twist on time-honored traditions. This release marks a significant milestone for Gucci, as it is the inaugural bag crafted from the animal-free Demetra material. It’s a bold step towards shaping a more ethically-conscious fashion landscape, emphasizing Gucci’s proactive evolution in tannery craftsmanship.

Gucci Horsebit 1955
©GUCCI, Photography by Tyrell Hampton
Billie Eilish
©GUCCI, Photography by Tyrell Hampton
Billie Eilish
©GUCCI, Photography by Tyrell Hampton

Demetra’s composition itself is noteworthy, consisting of 75% plant-derived raw materials. The fruit of two years of intensive research and development by Gucci’s specialized technicians, Demetra embodies the brand’s dedication to sustainable luxury. Proudly produced in-house in Italy since 2021, this material represents the epitome of the fashion house’s vision for a more responsible, environmentally-conscious future.

Billie Eilish
©GUCCI, Photography by Tyrell Hampton
Billie Eilish
©GUCCI, Photography by Tyrell Hampton
Billie Eilish
©GUCCI, Photography by Tyrell Hampton
Tags: ad campaignsBagscelebsfw23
admin

admin

Related Posts

Wu Lei
Burberry

Burberry Announces Wu Lei as New Brand Ambassador

July 14, 2025
New Balance Rosalia
Celebs

New Balance Names Rosalía as Global Ambassador

July 14, 2025
Rosé
Anthony Vaccarello

Blackpink Member Rosé Covers Vogue Korea August 2025 Issue

July 14, 2025
Emma Stone and Hoyeon Jung Lead Louis Vuitton FW25 Campaign
Ad Campaigns

Emma Stone and Hoyeon Jung Lead Louis Vuitton FW25 Campaign

July 14, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.