Fashion house KENZO reveals the Spring Summer 2026 Women’s and Men’s collection campaign, shot inside Maxim’s. The historic club appears as a deconstructed stage defined by graphic, minimal framing. The setting references Maxim’s long connection to pop culture, community, and nightlife through composition and spatial reduction.
Victor Brun shoots and directs the campaign, shaping the images through graphic, minimal framing. In charge of styling was Marq Rise, with production from Kitten Production. Beauty is work of hair stylist Christian Eberhard, and makeup artist Thierry Do Nascimento. The campaign feature models Bukwop Kir, Naoki Jansen, Daria Zolotova, and Wendy Huang.
The campaign presents a collection shaped by artistic circles connected to fashion, art, and music. References include Andy Warhol’s New York, the cultural legacy of Studio 54, and creative communities associated with Nigo’s work, conveyed through the campaign’s composition and image structure.
Inside Maxim’s, a white wall cuts through the venue’s ornamental interior. The setup places reduced forms against decorative elements. Clean lighting and simple poses keep attention on color, surface, and proportion. The images reference the stillness before a night out.
Tailoring anchors the collection throughout the campaign. Building on Kenzo Takada’s intuitive approach to combining codes, Nigo revisits kimono-influenced tailoring and reshapes it through a contemporary lens. Satin and velvet shawl lapels refine jackets and coats, carrying a shared vocabulary across menswear and womenswear. The cut and finish remain central, with the camera maintaining a steady distance that keeps construction legible.
Graphic elements reappear through the KENZO Tiger, sourced from the Fall Winter 1998 archives and rendered in jacquards and prints. Knitwear and outerwear feature a trompe-l’œil artwork revived from a 1972 archival knit, introducing visual play while staying rooted in house history. Military references drawn from Kenzo Takada’s Fall Winter 1978 collection enter the wardrobe through structured silhouettes, Brandenburg details, metal buttons, and generous pockets.
The campaign presents the collection through minimal staging focused on silhouette, texture, and detail.
