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Jordan Brand Launches Tatum 2 Signature Shoe

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Jordan Brand Launches Tatum 2 Signature Shoe

Powering Jayson Tatum’s effortless game.

December 26, 2023
in Nike, Sneakers
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Courtesy of Nike

The Tatum 2, Jayson Tatum’s second signature shoe with Jordan Brand, emerges as a frontrunner in basketball footwear.

SNEAKERS

Embodying the blend of motion and emotion that defines Jordan Brand’s design philosophy, the Tatum 2 is a testament to Tatum’s growing legacy in the NBA.

Courtesy of Nike

Design and Performance

Crafted to support the All-League forward’s dynamic playstyle, the Tatum 2 is engineered for those who draw inspiration from Tatum’s game. Derek Foster, Senior Product Line Manager at Jordan Brand, emphasizes Tatum’s durability, which the shoe mirrors with its full-length Nike Air Strobel unit. This feature is crucial for cushioning impact during explosive movements, a staple in Tatum’s on-court arsenal.

Courtesy of Nike

Aesthetic and Comfort

The Tatum 2 doesn’t just perform; it also stands out visually. The large foam and textile pods along the upper not only drive the aesthetic, echoing the bold and fun spirit of ’90s hoop shoes, but also provide strategic cushioning in high-pressure areas. These pods are complemented by a foam frame, ensuring both stability and flexibility during multidirectional movement.

Bryant Klug, Expert Footwear Designer at Jordan Brand, notes that the Air Strobel’s smooth heel-to-toe transition aligns perfectly with Tatum’s fluid playing style, echoing his preference for a shoe that moves in unison with his foot.

Courtesy of Nike

Traction and Weight

In terms of traction, the Tatum 2 features a modified herringbone pattern on the outsole, which is designed to be lightweight yet extensive in coverage, catering to the needs of agile athletes. Notably, the Tatum line remains the lightest in Jordan Brand’s performance series.

Courtesy of Nike

Personal Significance

For Tatum, the Tatum 2 represents his evolution as a player. “I’m always building on my skills so I can be better than who I was yesterday,” says Tatum, highlighting the shoe’s embodiment of growth and improvement.

Courtesy of Nike

Kid-Friendly Design

Continuing the thoughtful design of its predecessor, the kids’ version of the Tatum 2 includes a unique collapsible tailgate on the heel, a feature Tatum advocated for to ensure easy wearability for young fans.

Courtesy of Nike

Release and Colorways

The Tatum 2 debuts with the “Momma’s Boy” colorway, a nod to Tatum’s close relationship with his mother, launching on March 5. Following this, the “Vortex” colorway, available in full family sizing, is set for release on April 4.

Courtesy of Nike

The Tatum 2 is a reflection of Jayson Tatum’s journey in the NBA, crafted to enhance the performance of those who wear it. Its innovative design, coupled with aesthetically pleasing elements and a dedication to comfort and durability, makes the Tatum 2 a standout choice for both athletes and sneaker enthusiasts alike.

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