Bulgari is marking 15 years of its philanthropic partnership with Save the Children. In celebration of this long-standing collaboration, the luxury brand has launched the anniversary campaign, ‘With Me, With You’, which is being championed by Global Brand Ambassador Anne Hathaway. Hathaway, known for her commitment to humanitarian causes, expresses her dedication to Save the Children’s mission to support the world’s most vulnerable children. As part of this anniversary campaign, Bulgari has introduced a new pendant necklace, adding to its custom-made jewelry collection dedicated to the charity.
Over the past 15 years, Bulgari’s partnership with Save the Children has been impactful and transformative. Through the sales of their specially designed jewelry collection for the cause, Bulgari has successfully raised over 105 million dollars. This significant financial contribution has been instrumental in supporting various initiatives and programs aimed at empowering and uplifting children facing adversity.
The latest addition to this collection, the Bulgari and Save the Children pendant necklace, draws inspiration from the iconic B.zero1 Rock line. Crafted in sterling silver, this new piece symbolizes Bulgari’s continued efforts towards empowering disadvantaged children across the globe. The design of the necklace reflects Bulgari’s commitment to elegance and excellence, while also serving as a symbol of hope and support for children who need it the most.
The ‘With Me, With You’ campaign, fronted by Anne Hathaway, and captured by fashion photographer Fabrizio Ferri, reflects Bulgari’s core values of compassion and social responsibility. The campaign also stars Beatrice Venezi, Jon Kortajarena, Eva Herzigova, and Law Roach.
