PUMA‘s ambitious global brand campaign, “FOREVER. FASTER. – See The Game Like We Do,” is PUMA’s first worldwide campaign in a decade, designed to highlight the brand’s dedication and connection to speed. The campaign focuses on the legacy of PUMA, established in 1948 by Rudolf Dassler, whose vision was to create athletic footwear that has the agility and speed of a puma. Throughout its 75-year history, PUMA has collaborated with some of the swiftest athletes, clubs, and federations globally, crafting innovations that have led to unforgettable victories and moments in sports history.
SPORTSWEAR
This year’s brand campaign shows PUMA’s continued emphasis on speed as an integral part of the brand. “FOREVER. FASTER. – See The Game Like We Do” invites audiences to adopt a fresh perspective on sports, urging them to win in a manner that only the swift can achieve – a feat synonymous with PUMA. According to CEO Arne Freundt, speed is PUMA’s superpower, a crucial factor that has enabled sports icons like Mondo Duplantis, Karsten Warholm, Neymar Jr., and Breanna Stewart to change the game. The campaign aims to inspire people to transcend their limits, striving for a superior version of themselves, and experiencing sports in the distinctive way PUMA envisions: with relentless speed and innovation.
Richard Teyssier, Vice President of Brand and Marketing, highlights PUMA “FOREVER. FASTER. – See The Game Like We Do” campaign as the most substantial marketing investment to date, featuring a unified message across all performance categories including Football, Running, Basketball, and Handball throughout the year. Launching with a hero brand film and accompanied by various creative assets with top athletes like Antoine Griezmann, Breanna Stewart, and Neymar Jr., the campaign anticipates further engaging content tied to major sporting events like the CONMEBOL Copa America, UEFA Euro 2024, and the 2024 Summer Olympics.
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