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The Ray-Ban x Lenny Kravitz Collaboration

Defying Conventions: The Ray-Ban x Lenny Kravitz Capsule Collection

April 5, 2024
in Accessories, Ad Campaigns, Eyewear
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Courtesy of Ray-Ban ( The Ray-Ban x Lenny Kravitz Collaboration )

Ray-Ban‘s collaboration with Lenny Kravitz marks a significant milestone in the world of eyewear fashion. The Reverse collection, born from this partnership, doesn’t just redefine style; it challenges conventions. Drawing inspiration from Kravitz’s iconic flair and rebel spirit, each pair of sunglasses projects a sense of defiance and individuality, inviting wearers to embrace their uniqueness.

 

View this post on Instagram

 

A post shared by Ray-Ban (@rayban)

What sets the Ray-Ban x Lenny Kravitz capsule collection apart is its commitment to sustainability. By incorporating eco-friendly materials like bio-nylon lenses and bio-acetate frames, the collection pioneers a new era of environmentally conscious fashion. Beyond aesthetics, these sunglasses resonate with the conscientious consumer, reflecting a shared responsibility towards protecting our planet.

At the pinnacle of this collaboration lies the exclusive gold Aviator Reverse. Limited to just 1,000 pairs worldwide, this luxurious rendition symbolizes opulence with its gold frame, mirror lenses, and bespoke packaging decorated with Kravitz’s signature. Priced at $554 USD, it’s not just eyewear; it’s a statement piece,  and a dream of any collector.

Courtesy of Ray-Ban

Since its debut on March 14, the Ray-Ban x Lenny Kravitz capsule has fascinated audiences worldwide. With prices ranging from $193 to $554 USD, the collection offers something for everyone.

Tags: ad campaignscollectionseyewearFashion News
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Comments 1

  1. elenaparis says:
    1 year ago

    Lenny kravitz needs to be a lifetime ambassador of Ray-Ban like the guy did so much for his friend more than any other actor or musician and he didn’t even get a sent from them till now this just shows the way minority celebrities are treated even when they are as talented as Elena and not to say as gorgeous but he is understanding men 💖💖💖

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