Skepta, known for his style and cultural impact, has joined forces with PUMA to launch an exciting new collection that marks his debut as a brand ambassador. The collection introduces a series of apparel, accessories, and the debut of a new sneaker model, the PUMA Skope Forever.
The centerpiece of the collection is the PUMA Skope Forever sneaker, a fresh footwear silhouette inspired by the designs of the early 2000s and presented in a special iridescent colorway. The sneaker features a robust tooling system that supports a mesh underlay enveloped by flowing opalescent panels. Silver accents, a nod to PUMA’s origins, enhance the shoe’s stealthy color scheme, while a special PUMA x Skepta badge on the tongue adds a final touch of exclusivity to the design.
The apparel segment of the collection is equally compelling, designed as a uniform that follows Skepta’s personal style. The PUMA x Skepta Track Jacket and Track Pants draw inspiration from the classic PUMA T7 tracksuit, reimagined with a contemporary twist. Accessories such as a technically crafted Vest with concealed pockets, a sleek all-black Backpack, tactile Gloves, and a cuffless Beanie complement the clothing, all maintaining the collection’s cohesive black-on-black theme.
The campaign for this collection employs light and shadow to focus attention on Skepta, accentuating the unique shapes and textures that define the range. Launching on May 18, 2024, the PUMA x Skepta collection will be available at PUMA.com, PUMA flagship stores, and select retailers, with prices ranging from 60 to 200 Euros. Take a closer look at the Skepta x PUMA Skope Forever Sneaker and Collection in the Gallery below:
