LOEWE has just announced the appointment of Wang Yibo as its new Global Brand Ambassador. An acclaimed Chinese actor, singer, and professional motorcycle racer, Wang Yibo has gained international recognition for his outstanding performances in film, television, and music. His unique sense of style and diverse talents make him a perfect fit for LOEWE’s innovative and dynamic image.
Wang Yibo is known for his exceptional work across various fields, including film, TV, singing, dancing, sports, and fashion. His role in Er Cheng’s 2023 thriller “Hidden Blade” earned him nominations for ‘Best Supporting Actor’ at the 36th Golden Rooster Awards and ‘Best New Actor’ at the 17th Asian Film Awards. Additionally, he serves as the Paris 2024 Olympic Qualifier Shanghai Promotion Ambassador.
To celebrate this exciting new partnership, Wang Yibo will attend LOEWE’s upcoming SS25 men’s runway show in Paris. Jonathan Anderson, LOEWE’s creative director since 2013, expressed his enthusiasm, saying, ‘I’m so excited that Wang Yibo is joining the LOEWE family. Not only has he achieved global recognition as a singer and dancer, he’s also exploring new territories including acting, motorcycle racing, and fashion—we love this multifaceted approach to creativity and how much it resonates with LOEWE’s own prismatic identity.’
Wang Yibo shared his excitement about the collaboration, stating, ‘For me, LOEWE represents a relentless pursuit of craft and bold aesthetics. Jonathan Anderson infuses the collections with so much humor from everyday life while drawing inspiration from the art world, which creates a unique visual language. I’m looking forward to joining LOEWE and creating many more remarkable moments together.’
Established in Spain in 1846, LOEWE has been a major luxury house for over 176 years. Under Jonathan Anderson’s creative direction, the brand has embraced a new chapter, focusing on craft and culture. This is evidenced through its intellectual yet playful approach to fashion, the vibrant Spanish lifestyle, and unmatched expertise with leather craftsmanship.
With this new partnership, LOEWE and Wang Yibo are set to embark on a journey filled with creativity and innovation, reflecting the brand’s enduring legacy and forward-thinking vision.
