Charles Jeffrey Loverboy has unveiled its FW24 Footwear Campaign, a bold new venture that captures the brand’s unique take on footwear design. The campaign revolves around “screen tests,” where three distinctive LOVERBOY characters showcase the playful and artistic nature of the collection’s six new styles. The collection brings together traditional shapes with the creative twist that defines LOVERBOY’s aesthetic.
Standout designs include the Sheathed Boot Moggies in black, the Mary Jane Moggies in brown leopard and black, and the Boot Moggies with Claws. These statement pieces, including the Sheathed Moccasin Moggies and Boot Moggies with Claws, also worn by actress Tilda Swinton, push the boundaries of footwear with a theatrical edge that challenges convention.
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Founded by Scottish designer Charles Jeffrey, LOVERBOY has grown from its humble beginnings in East London to a global brand based in Somerset House. Now available in over 90 stores worldwide, LOVERBOY remains true to its roots, continuing to challenge the norms of the fashion industry while expanding its influence. Jeffrey’s creative direction reflects his background, incorporating aspects of his Scottish upbringing and London’s vibrant queer nightlife.
LOVERBOY’s unique style draws from a combination of historical references and contemporary culture, creating a space where traditional influences meet with modern, radical ideas. Jeffrey’s work consistently explores these connections, resulting in collections that offer both artistic expression and wearable design. As LOVERBOY celebrates its eighth year, Charles Jeffrey and his team are pushing the brand forward with a focus on unconventional inspiration, art, and music. This forward-thinking approach allows the brand to stay relevant and exciting, offering pieces that resonate with individuals looking for innovative fashion choices.
LOVERBOY’s upcoming direction includes a renewed focus on nature, the body, and queer wellness. The brand is also collaborating with artists in residence to further expand its creative reach, ensuring it continues to challenge the boundaries of traditional fashion while remaining a voice for self-expression and inclusivity.
