At Paris Fashion Week, Issey Miyake unveiled its SS25 collection titled “The Beauty of Paper,” offering an exploration into the natural origins and cultural significance of washi—a traditional Japanese paper made from plant fibers. Under the creative direction of Satoshi Kondo, the collection intertwined history, craftsmanship, and innovation to present a fresh perspective on fashion.
Прикажи ову објаву у апликацији Instagram
From the moment guests entered the venue, they were immersed in the theme. Show notes were handed out on authentic sheets of washi, allowing attendees to feel the texture of the material that inspired the collection. The seating further reinforced the concept, as visitors sat on stools constructed from compressed cylinders of paper—an eco-friendly byproduct of the brand’s pleat-making processes.
The garments paid homage to washi’s historical use in Japanese clothing, particularly in garments known as kamiko. By integrating washi into contemporary designs, the collection reimagined traditional attire for the modern era. Models walked the runway wearing pieces that reflected the fluidity and subtle strength of paper, showcasing the material’s adaptability and elegance.
“We wanted to rediscover the connection between people and paper,” the design team shared. “Our exploration into the ancient craft of papermaking uncovered a material rich in cultural meaning and emotional resonance. This collection represents a dialogue between the past and the present, material and creator.”
Beyond its visual aspects, the show explored themes of sustainability and the value of human touch in craftsmanship. By utilizing washi—a biodegradable and renewable resource—the collection emphasized environmentally conscious design without sacrificing artistic expression. The tactile qualities of the materials and the visible craftsmanship demonstrated the brand’s effort to honor traditional arts within a contemporary setting.
“The Beauty of Paper” invited reflection on the significance of often-overlooked materials. Issey Miyake encouraged the audience to consider the narratives embedded in the fabrics we wear and how innovation can coexist harmoniously with tradition.
View the collection in the Gallery:
