Gap has teamed up with LA-based brand Cult Gaia for a striking new collaboration, launching on October 10. The 35-piece collection combines Gap’s timeless essentials with Cult Gaia’s signature sculptural designs, resulting in a bold, modern pieces for women and kids. The collaboration celebrates the beauty, strength, and individuality of today’s modern goddess.
Known for creating heirloom pieces that are both functional and artistic, Cult Gaia, founded by Jasmin Larian Hekmat in 2012, brings its nature-inspired designs to Gap’s iconic heritage. The result is a collection filled with statement pieces, including luxurious fabrics, unique hardware, and detailed stitching that elevate Gap’s most beloved staples.
“This collection with Cult Gaia is a beautiful reimagining of Gap icons,” said Mark Breitbard, President & CEO of Gap. “Every piece was created with intention, focusing on fabrications, hardware, and stitching to deliver designs that customers can cherish forever.”
Highlights of the collection include the Denim Bustier, coordinating Leather Pants and Jacket, a Vegan Fur Coat, and the Backless Classic Shirt. The collaboration also features standout accessories like a Baseball Cap and Cropped Logo Sweatshirt, with Gap’s signature logo reinterpreted as “GAIA” to reflect the partnership.
Shot by sisters Louise and Maria Thornfeldt, the campaign features model and actress Tina Kunakey, alongside Kristina Byerley, Kelly Lim, Irene Law, and Christen Rhule, capturing the essence of the modern goddess and womanhood.
“This collaboration merges Gap’s everyday wearability with Cult Gaia’s artistic and sculptural approach,” said Jasmin Larian Hekmat. “Each piece in this collection is thoughtfully designed to inspire creativity, blending art and function in a unique and timeless way.”
The Gap × Cult Gaia collection launches online at gap.com and in select Gap stores on October 10 at 12 p.m. ET. Gap Cardholders will have early access to shop via Gap’s mobile app on October 9 at 12 p.m. ET, with an exclusive in-store event at Gap’s LA Grove location on October 10 from 9–11 a.m. PT.
