VFILES, the renowned New York-based fashion platform celebrated for its role in discovering and fostering new design talent, is preparing to debut the first-ever FIFA 1904 ready-to-wear collection in Spring 2025. This launch marks an ambitious collaboration, as VFILES combines its cutting-edge approach to fashion with the iconic legacy of FIFA. Named after the year FIFA was founded, the FIFA 1904 collection aims to bridge the gap between sport and lifestyle, offering an innovative fusion of football culture and contemporary style.
FIFA 1904 will feature menswear and womenswear, combining elements of professional tailoring with casual streetwear influences. By integrating the spirit of football with high fashion, VFILES envisions a collection that is equal parts sophisticated and relaxed, making it accessible to those who appreciate both sport and style. This collection represents a new take on the football lifestyle, offering pieces that are designed for everyday wear, but with an unmistakable touch of luxury.
Julie Anne Quay, founder of VFILES, draws from her extensive experience within the football industry to bring this vision to life. As a member of the Academic Board of the FIFA Diploma in Club Management and co-owner of Barnsley Football Club, Quay has an insider’s perspective on the fashion-forward aspects of football culture. Through the collaboration, VFILES is continuing its mission to create cultural dialogue, pushing fashion to be more inclusive and reflective of different communities and passions.
Led by Julie Anne Quay and Leonardo Lawson, the former President of YZY GAP, VFILES is expanding its cultural influence through this new venture. Together, Quay and Lawson have assembled a team of leading designers, marketing experts, and production specialists to ensure FIFA 1904 becomes a cornerstone in the intersection of fashion and sports.
wow ! super damn excited for this! Fifa needs to step up its fashion game and about time they find somebody cool!