Fashion house Zara unveiled its Fall Winter 2024.25 Studio Collection with a campaign titled Metropolis captured by fashion photographer Steven Meisel. In charge of creative direction was Fabien Baron, with styling from Karl Templer, set design by Mary Howard, casting direction by Ashley Brokaw, and production by PRODn Art + Commerce. Beauty is work of hair stylist Guido Palau, and makeup artist Pat McGrath. Stars of the campaign are top models Mona Tougaard, Penelope Ternes, Lulu Tenney, Haojie Qi, and Sascha Rajasalu.
Zara Studio’s latest womenswear collection takes a sophisticated approach to redefining modern silhouettes. It offers sculptural shapes built from a thoughtful selection of materials, including faux fur, leather, wool, and organza. The collection embodies innovation while nodding to couture traditions. At the heart of this collection lies an exploration of volume and form. Exaggerated silhouettes are tempered by careful material choices, balancing drama with practicality. Pieces such as the draped jumpsuit and asymmetric dresses illustrate this interplay, with fabric manipulations that emphasize fluidity without sacrificing structure. The sleeveless jumpsuit, with overlay fabric details and darts, exemplifies Zara’s ability to fuse comfort with bold design, creating an everyday piece with an avant-garde edge.
This release offers an eclectic mix of clothing and accessories, each designed to complement the collection’s sculptural approach. The short asymmetric dress, crafted from cotton with a cape-style overlay, brings architectural elements to evening wear. Meanwhile, essentials like the 100% wool straight-leg pants and fitted wool blazer are meticulously tailored, making them versatile staples for cooler months. The wide leather belt with a square buckle introduces a bold accent to tailored looks, while the high-collar tops and faux fur sweatshirts provide layering options that enhance both comfort and visual intrigue.
Accessories further enhance the Zara Studio collection’s sculptural ethos. Circular earrings and textured bracelets inject subtle sophistication, perfectly complementing the architectural garments. Footwear, like the square-toe leather heels and maxi buckle leather boots, reinforces the aesthetic focus on shape, their bold forms aligning with the collection’s overall design philosophy and adding edge to both casual and formal outfits.
Outerwear plays a pivotal role, transforming the idea of winter dressing into an artistic statement. The oversized wool coat, with a removable lapel collar and tonal lining, offers a structured silhouette that feels both elegant and contemporary. The belted cape dress, with its balloon hem and contrasting belt, challenges outerwear conventions with playful sophistication, adding unexpected versatility to a winter wardrobe.
there is a reason why zara is doing so well, and large part of it lies within its visual language. it is sad that Zara picked up what is best from the rise of advertising and is investing so much in supporting talent and creatives making their clothes look expensive and coveted even when this is so often not the case. While at the same time we have some of the most historic names in fashion fall back on boring ecommerce like campaigns! From Gucci to Versace… all in the sake of saving a few coins!