Global K-pop sensation Rosé has been announced as the face of PUMA‘s Speedcat campaign, leading a new campaign that captures the spirit of this iconic sneaker. Under the blazing desert sun, Rosé takes the wheel of her journey, starting in the “Black” Speedcat paired with a sleek silver racing jacket.
SNEAKERS
The PUMA Speedcat itself has a story worth celebrating. Originally pulled from the PUMA archive for its 25th anniversary, the Speedcat was reintroduced in the summer of 2024 to immediate acclaim, garnering celebrity co-signs and sell-out releases. Designed with performance racing in mind, the Speedcat has evolved into an icon of cultural relevance and a staple of casual streetwear. The collection has seen numerous limited-edition releases and collaborations, constantly evolving while remaining true to its racing-inspired roots.
Rosé’s collaboration with PUMA exemplifies how the Speedcat remains a trendsetter’s favorite. The PUMA Speedcat’s appeal lies in its versatility—a shoe that can effortlessly accompany a day spent exploring the outdoors or a night of urban elegance.
The latest iteration of the Speedcat will feature not only the classic “Red” and “Black” versions but also a fresh “Pink Blush” edition, set to drop on December 5, 2024. Available online, in flagship stores, and selected PUMA stocklists, the new lineup continues the brand’s legacy of bold colorways and designs that cater to a diverse audience. The classic and contemporary styles allow wearers to express their individuality while staying connected to PUMA’s heritage.
Rosé and PUMA together are charting new paths, turning a simple road trip into a journey of personal freedom and style. Her journey under the desert sun with the Speedcat on her feet is more than just a campaign—it’s an invitation to break the rules, embrace adventure, and celebrate self-expression.
