• Latest
SHON MOTT FW24 Campaign Shot by Martin Gatti

SHON MOTT FW24 Campaign Shot by Martin Gatti

November 13, 2024
Patou Spring Summer 2026 Runway Collection

Patou Spring Summer 2026 Runway Collection

July 7, 2025
Celine Spring 2026: Michael Rider Ushers In The New Era

Celine Spring 2026: Michael Rider Ushers In The New Era

July 6, 2025
Johannelys Garcia Stars on the Beauty Cover of DSCENE’s Defiance Issue

Johannelys Garcia Stars on the Beauty Cover of DSCENE’s Defiance Issue

July 4, 2025
New Balance

Best New Balance Deals for Back to School 2025

July 4, 2025
KENZO FUTURA 2000

KENZO and Futura 2000 Unveil Limited Edition Collaboration

July 4, 2025
JJJJound Puma Mostro

JJJJound and PUMA Present a New Take on the Mostro

July 4, 2025
Gabbriette and Amelia Gray Front FENDI’s Spy Bag Comeback

Gabbriette and Amelia Gray Front FENDI’s Spy Bag Comeback

July 4, 2025
Who Decides War Reworks the Jordan Flight Court in Muslin Tones

Who Decides War Reworks the Jordan Flight Court in Muslin Tones

July 4, 2025
Damian Lillard and adidas Drop the Dame X in Full Force

Damian Lillard and adidas Drop the Dame X in Full Force

July 4, 2025
Nike Dunk Low Panda “Picante Red” Brings Fuzzy Flair to a Classic

Nike Dunk Low Panda “Picante Red” Brings Fuzzy Flair to a Classic

July 4, 2025
Is 2025 the Worst Year for the Art Business?

Is 2025 the Worst Year for the Art Business?

July 4, 2025
Ellipse by Chiara Andreatti Reinvents the Modular Sofa

Ellipse by Chiara Andreatti Reinvents the Modular Sofa

July 4, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

SHON MOTT FW24 Campaign Shot by Martin Gatti

A journey of self-expression through dance in SHON MOTT's FW campaign

November 13, 2024
in Fall Winter 2024.25 Campaigns
0
Share on FacebookShare on Twitter
Photography by Martin Gatti

SHON MOTT‘s Fall/Winter campaign, titled “Movement Towards Freedom,” is the first campaign shot by Martin Gatti since embarking on his solo career. The campaign explores the liberating power of dance as a universal language that transcends boundaries of gender and traditional expectations. The campaign’s imagery, set against the backdrop of traditionally athletic spaces like fencing halls, basketball courts, and judo mats, draws attention to the ways in which dance, as a form of expression, breaks the limits imposed by societal norms. In each movement the campaign invites viewers to consider how dance offers a more inclusive narrative compared to the strictures of conventional sports.

At the core of this campaign is the notion that dance communicates in a way that is both universal and deeply personal, bypassing the restrictions of verbal language. Unlike words that are often laden with definitions and categories, dance opens up a fluid and boundary-free space where individuals can express their true essence. SHON MOTT takes this idea further by juxtaposing dance with the rigid, rule-bound world of sports—a space traditionally shaped by gender roles and precise techniques.

Photography by Martin Gatti
Martin Gatti
Photography by Martin Gatti

By bringing dance into these athletic environments, SHON MOTT challenges the traditional use of these spaces and reshapes their purpose. A fencing hall, typically defined by discipline and combat, becomes a stage for fluidity. A basketball court, usually a site of competition and strict regulations, transforms into an arena for unrestricted self-expression. And a judo mat, often associated with physical strength and predetermined roles, is reimagined as a place where movement becomes a form of emotional liberation.

Martin Gatti
Photography by Martin Gatti
Martin Gatti
Photography by Martin Gatti

The campaign’s visual narrative is not only about breaking down barriers but also about celebrating diversity in its purest form. The imagery highlights dancers moving freely, unconfined by the rigid frameworks of athletic discipline. The campaign invites viewers to rethink the boundaries that society places on both movement and identity, urging a departure from the traditional binaries that often limit personal expression. It celebrates the notion that any space—regardless of its original intent—can be repurposed as a stage for authenticity.

Martin Gatti
Photography by Martin Gatti
Martin Gatti
Photography by Martin Gatti

SHON MOTT’s Fall/Winter campaign is a celebration of freedom—freedom from labels, expectations, and the confines of traditional spaces. It emphasizes the importance of movement as a form of storytelling, one that allows individuals to communicate their essence without the constraints of language or predefined roles.

View Gallery 13 images
Tags: ad campaignsfashion photography
Anastasija Pavic

Anastasija Pavic

Related Posts

Denim Tears
Ad Campaigns

Ode to Heritage: Denim Tears Winter Collection

January 9, 2025
ALAINPAUL Launches First Campaign
Ad Campaigns

ALAINPAUL Launches First Campaign

December 19, 2024
Willy Chavarria Launches Fall Winter 2024 Campaign
Ad Campaigns

Willy Chavarria Launches Fall Winter 2024 Campaign

November 27, 2024
J Balvin, Valentina Ferrer Star in Willy Chavarria’s Campaign
Ad Campaigns

J Balvin, Valentina Ferrer Star in Willy Chavarria’s Campaign

November 19, 2024

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.