BLACKPINK’s Jisoo kicks off 2025 in style as the face of Tommy Hilfiger’s New Year campaign, marking another milestone in her ambassadorship with the American fashion house. The campaign, infused with bold colors and a playful varsity aesthetic, reimagines Tommy Hilfiger’s signature red, white, and blue tones in a festive celebration of the season.
Set against the backdrop of a Tommy Hilfiger-themed arcade, Jisoo brings a youthful charm to the collection, showcasing standout pieces like a red Henley dress that embodies joy and optimism for the year ahead. Other highlights include quilted outerwear adorned with the brand’s iconic monikers, twisted-knot logo sweaters, and Breton-striped cardigans, all combining preppy influences with modern silhouettes.
Tommy Hilfiger’s 2025 New Year Limited Edition collection celebrates the timeless appeal of American classics with a contemporary twist, offering a vibrant wardrobe perfect for the festive season.
Explore the collection online now and watch Jisoo bring the campaign’s playful energy to life in the official video.
