• Latest
Extreme Environments: Salomon + GR10K Collection

Extreme Environments: Salomon + GR10K Collection

January 23, 2025
A Study in Surreal Form by Zhou Chuan and Lan Tanaka

A Study in Surreal Form by Zhou Chuan and Lan Tanaka

July 8, 2025
Jan Kath’s DOTO Rug Wins Red Dot Award 2025

Jan Kath’s DOTO Rug Wins Red Dot Award 2025

July 8, 2025
adidas Originals Superstar

Missy Elliott and Jennie Front adidas Originals Superstar Revival

July 8, 2025
CHANEL Reimagines the Countryside in FW25.26 Couture Collection

CHANEL Reimagines the Countryside in FW25.26 Couture Collection

July 8, 2025
Giambattista Valli N°29 Dreamscape: Why Couture Still Matters in a Ready-to-Wear World

Giambattista Valli N°29 Dreamscape: Why Couture Still Matters in a Ready-to-Wear World

July 8, 2025
Georges Hobeika Couture Fall 2025 Collection

Georges Hobeika Couture Fall 2025 Collection

July 8, 2025
Phriendship in Motion: Louis Vuitton Fall Winter 2025 Menswear

Phriendship in Motion: Louis Vuitton Fall Winter 2025 Menswear

July 8, 2025
Texting Driving

Why Texting and Driving Is a Bad Idea

July 8, 2025
Tamara Ralph Fall Winter 2025.26 Couture Collection

Tamara Ralph Fall Winter 2025.26 Couture Collection

July 8, 2025
Female Vertigo: Chloé Spring 2026 Collection

Female Vertigo: Chloé Spring 2026 Collection

July 8, 2025
Francesca Murri Interview: Breathing New Life into Fiorucci

Francesca Murri Interview: Breathing New Life into Fiorucci

July 8, 2025
This Is Not Peace: DSCENE Interview With Ai Weiwei

This Is Not Peace: DSCENE Interview With Ai Weiwei

July 7, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Extreme Environments: Salomon + GR10K Collection

A collection inspired by rugged terrains and collective endurance

January 23, 2025
in Ad Campaigns, Shoes
0
Share on FacebookShare on Twitter
Courtesy of Salomon

The latest collaboration between Salomon and GR10K delivers a rugged yet innovative collection designed to redefine functional footwear and gear. Featuring the Quest Low 2 GR10K and XA 35 GR10K, the partnership brings a thoughtful reinterpretation of tactical and military-inspired designs, transforming them into adaptable options for extreme outdoor environments.

The campaign, set against the dramatic backdrop of a Tuscan marble cave, embodies the raw intensity of endurance and resilience. A tug-of-war team performs in the mud, pushing the limits of the shoes’ grip and durability. The imagery captures the essence of human effort and unity, resonating with a Scottish chant-like energy that celebrates collective strength. This gritty setting perfectly aligns with the conceptual roots of the collection, showcasing its ability to handle demanding conditions.

Extreme Environments: Salomon + GR10K Collection
Courtesy of Salomon

The footwear itself represents a bold reworking of Salomon’s original military boots. By cutting the high ankle construction down to a low silhouette, the designs retain their tactical DNA while evolving into versatile sneakers suitable for diverse terrains. This deliberate transformation merges the sturdiness of military boots with the flexibility required for outdoor exploration. Additionally, the color palette strays from traditional black and sand hues, embracing deeper, darker tones that evoke the rugged beauty of untamed environments.

Extreme Environments: Salomon + GR10K Collection
Courtesy of Salomon

GR10K’s distinctive approach to design adds a layer of critical exploration to the collaboration. Known for repurposing elements of workwear and tactical apparel, the brand applies its philosophy to create aspirational pieces that challenge conventional boundaries. The collaboration doesn’t stop at footwear, the inclusion of a redesigned backpack highlights the practicality of the collection. Built for functionality, the backpack mirrors the durability and adaptability of the shoes, making it a reliable companion for harsh conditions.

Visual storytelling further elevates the collection’s message. Digital erasure techniques were used to create graphics from vintage drawings of children playing tug-of-war, emphasizing the shoes’ durability and connection to traditional forms of teamwork and resilience.

View Gallery 8 images
Tags: collectionsGR10Ksalomon
admin

admin

Related Posts

adidas Originals Superstar
Ad Campaigns

Missy Elliott and Jennie Front adidas Originals Superstar Revival

July 8, 2025
Phriendship in Motion: Louis Vuitton Fall Winter 2025 Menswear
Ad Campaigns

Phriendship in Motion: Louis Vuitton Fall Winter 2025 Menswear

July 8, 2025
Donatella Versace Unveils Her Final Campaign for the House
Ad Campaigns

Donatella Versace Unveils Her Final Campaign for the House

July 7, 2025
KENZO FUTURA 2000
Capsule Collections

KENZO and Futura 2000 Unveil Limited Edition Collaboration

July 4, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.