Mugler‘s Fall/Winter 2025 campaign marks a departure from the traditional runway presentation, introducing “part one” of a visually compelling series under the creative direction of Casey Cadwallader. This season, the campaign shines a spotlight on a quartet of top models, Alex Consani, Gabbriette, Amar Akway, and Frankie Rayder, with the renowned photography duo Inez and Vinoodh capturing the essence of each moment.
AD CAMPAIGNS
This innovative campaign draws its inspiration from the grandeur of classical art, transforming these timeless visuals into a dynamic contemporary expression. It explores deep themes of metamorphosis and transformation, presenting the models as living artworks whose presence is so commanding it seems to illuminate the entire scene, even in a fully lit room. This bold concept reinforces the idea of personal and aesthetic evolution, central to Mugler’s brand ethos.
View this post on Instagram
Alex Consani, at just 21, is fast becoming a prominent figure in the fashion industry. With appearances in 17 high-profile runway shows this fashion month, including Tory Burch, and Versace, Consani exemplifies the modern supermodel who balances high-fashion credibility with a relatable online persona. Her involvement in Mugler’s campaign further solidifies her status as a fashion influencer and icon for a younger, style-conscious generation.
View this post on Instagram
Gabbriette, another featured model, brings her unique combination of edginess and influence to the campaign. Known for her distinctive style, she embodies Mugler’s commitment to showcasing diverse, transformative beauty, adding a layer of depth and intrigue to the campaign’s visual narrative.
The campaign’s aesthetic, a fusion of classical art with modern fashion photography, showcases Mugler’s creative evolution but also highlights the brand’s dedication to redefining fashion narratives. By positioning models as powerful, almost ethereal figures, Mugler sets a new standard for beauty and impact in fashion imagery.
The release of Mugler’s campaign rekindles the magic of the 1997 Les Insectes Haute Couture collection. With Casey Cadwallader at the helm, there’s a palpable excitement around the potential resurgence of these historic themes, reimagined for a new era of fashion enthusiasts. This nod to its heritage has fans and insiders alike dreaming of a revival, where Casey Cadwallader could breathe new life into those legendary designs.
