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Louis Vuitton x Murakami Spring Revival

Louis Vuitton and Takashi Murakami reunite with a fresh take on the iconic Cherry Blossom motif.

March 3, 2025
in Louis Vuitton, Visual Artists
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Louis Vuitton x Murakami
Courtesy of Louis Vuitton

Spring 2025 brings with it a delightful resurgence of the Louis Vuitton × Murakami collaboration, celebrating the 20th anniversary of their original partnership with the launch of Chapter Two. This new edition breathes fresh life into Takashi Murakami’s beloved Cherry Blossom motif, meticulously rendered on over 40 creations from the esteemed fashion house. The range spans from City Bags to silk Carrés, along with cutting-edge footwear options like sneakers and platform sandals, culminating in a spectacular made-to-order Malle Wardrobe. This collection resonates deeply with the themes of optimism, renewal, and the vibrant rebirth associated with the spring season.

Louis Vuitton x Murakami
Courtesy of Louis Vuitton
Louis Vuitton x Murakami
Courtesy of Louis Vuitton

Murakami’s iconic Cherry Blossom design, renowned for its vibrant pink flower heads and delicate petals, has been revitalized with advanced digital printing techniques across a variety of Louis Vuitton’s signature pieces. The pattern adorns the classic Monogram brown canvas of several iconic City Bags, including The OnTheGo, The Papillon, The Boulogne, and The Speedy 25. Expanding to the Art of Travel luggage series, the collection features The Rolling Trunk and The Keepall 45, along with hard-sided trunks such as the Courrier Lozine 110 Fleurs, which showcases physical Cherry Blossom patches.

 

Louis Vuitton x Murakami
Courtesy of Louis Vuitton
Courtesy of Louis Vuitton

The collection also enhances smaller leather goods, infusing them with the spirit of spring. The Nano Bucket bag and The Zippy wallet are elegantly decorated with the Cherry Blossom motif, symbolizing fresh beginnings and the beauty of nature. Additional pieces like The Marellini, The Alma BB, and three iterations of the Capucines City Bags are given an all-over, rose-colored treatment, their surfaces gleaming in vibrant ‘cheeky pink’ that mirrors the joyful essence of the Cherry Blossom.

Courtesy of Louis Vuitton
Courtesy of Louis Vuitton

Extending beyond leather goods, the collaboration makes a fragrant impact with the Louis Vuitton Spell on You perfume. This scent is playfully enhanced with the Cherry Blossom motif ‘in floral flight’ across the bottle, its cylindrical packaging, the travel case, and even the glass dome of the Ultimate Flacon, adding a floral and whimsical charm.

Courtesy of Louis Vuitton

As these pieces make their debut in global boutiques, they represent more than just a revival of a fruitful partnership; they symbolize a renewal of creativity in the fashion industry.

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Tags: ad campaignscollectionsLouis Vuitton
Anastasija Pavic

Anastasija Pavic

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