The wedding bells are ringing louder this season as SKIMS launches its annual Wedding Shop, starring none other than Patrick Schwarzenegger of HBO‘s “The White Lotus” and supermodel Abby Champion, whose stellar rise in fashion has included runway shows for Prada and campaigns for Calvin Klein and Chanel. Engaged and eagerly anticipating their own nuptials, the couple brings an authentic romance to the campaign, shot by the acclaimed Carin Backoff. Together, they effortlessly embody the collection’s spirit, featuring an array of SKIMS’ lace intimates, corsets, silky sleepwear, and sophisticated boxers designed to make any wedding celebration unforgettable.
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Abby Champion, radiant in her campaign shots, shares her excitement about this pivotal chapter in her life. “This is such an exciting time in my life, and I want to feel my best throughout it all,” she said. Champion praises SKIMS for its ability to blend comfort with confidence, making it her top choice not just for the campaign but also for her personal wedding and honeymoon attire. Her endorsement highlights the brand’s commitment to empowering women to feel beautiful and confident in every layer of their wardrobe.
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Patrick Schwarzenegger, also thrilled about the collaboration, reflects on the unique experience of engaging with the wedding preparation process through fashion. “Being part of SKIMS’ Wedding Shop with my fiancée Abby was such a fun experience and made me more excited for our big day,” he commented. His involvement underscores SKIMS’ inclusive approach, catering not just to brides but providing thoughtful options for grooms who want to feel equally special.
Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, expressed her admiration for the couple’s genuine connection, noting how it enhances the campaign. “Patrick and Abby’s love is so beautiful, and it shows in every shot,” Kardashian remarked. She emphasized that SKIMS aims to enrich special moments with personalized style, ensuring that everyone in the bridal party feels authentically represented.
The SKIMS Wedding Shop promises something for every wedding-related occasion, featuring 24 limited-edition collections that range from romantic to practical. This year’s lineup includes the SKIMS Romance, Ultra Fine Lace, Embroidered Tulle, and even a Bridal Swim collection, ensuring that brides, grooms, and guests can find elegant comfort. With the collection set to hit stores and online on March 20, 2025, the brand continues to innovate how couples celebrate love, from the engagement party to the honeymoon.
Explore the collection in the Gallery below:
