The LVMH Prize for Young Fashion Designers has unveiled its eight finalists for the 12th edition, each bringing a unique vision. The final is scheduled for September 3, 2025, at the Fondation Louis Vuitton, where the selected designers will present their creations to the esteemed LVMH Prize Jury. The winners will receive substantial financial support and mentorship from LVMH teams. Here’s an overview of the finalists and their contributions:
ALAINPAUL by Alain Paul
Alain Paul co-founded his eponymous label, ALAINPAUL, with his husband Luis Philippe in 2023. Their debut collection was unveiled during Paris Fashion Week in October 2023. The brand is defined by a conceptual approach that choreographs clothing around the body, emphasizing movement. By recontextualizing the dancer’s wardrobe within an urban setting, ALAINPAUL combines simplicity with complexity, creating pieces that transcend traditional tailoring through minimalist sharp lines, experimental cuts, and precise construction.
ALL-IN by Benjamin Barron and Bror August Vestbø
ALL-IN is a multidisciplinary design studio and magazine based in Paris, founded by Benjamin Barron and Bror August Vestbø. Established as a magazine in 2015, the brand presented its first collection in 2019. ALL-IN centers around the reconstruction of existing garments, depicting familiar yet unplaceable characters. Their work draws inspiration from heightened constructions of femininity, such as beauty pageant queens and pop stars, exploring the successes and failures of creating these images.
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FRANCESCO MURANO by Francesco Murano
Francesco Murano is an emerging designer whose unique approach to fashion draws inspiration from his upbringing. He attended the Carlo Levi Art School of Eboli, specializing in plastic and ceramic design, before moving to Milan in 2016 to study fashion at IED Moda Milano. In February 2025, during Milan Fashion Week, Murano held his first show, presenting his fall 2025 collection titled “Aequus Libra,” focusing on the equilibrium and proportions of different garment components.
SOSHIOTSUKI by Soshi Otsuki
Soshi Otsuki, born in Chiba, Japan, in 1990, graduated from Bunka Fashion College‘s menswear course and also attended the private school coconogacco. He launched his menswear label, SOSHIOTSUKI, in 2015. The brand’s design philosophy stems from a personal interest in Japanese classical performing arts, transforming traditional Japanese ideas into fashion with detailed craftsmanship. Otsuki’s collections often evoke the ambiance of Tokyo’s nightlife, combining traditional elements with contemporary menswear.
STEVE O SMITH by Steve O Smith
Steve O Smith, often abbreviated to SOS, is the eponymous brand of London-based fashion designer Steve O Smith. A graduate of the Rhode Island School of Design, Smith founded his label in 2017 after returning to London from the United States. His designs are known for their unique method of creating dresses from abstract drawings, translating childhood sketches into sophisticated garments. Since launching his brand, Smith has dressed notable figures such as Harry Styles, Cate Blanchett, and Eddie Redmayne.
TOLU COKER by Tolu Coker
Tolu Coker is a British-Nigerian fashion and textiles designer, illustrator, and multi-disciplinary artist based in London. Her work is characterized by a passion for using clothes as a vehicle for social change, incorporating deadstock materials and emphasizing equitable practices across global supply chains.
TORISHÉJU by Torishéju Dumi
Torishéju Dumi is a British-Nigerian-Brazilian fashion designer and the founder of the eponymous Torishéju fashion label. Born in Harlesden, London, she has gained recognition for her innovative designs that blend cultural influences. In October 2024, during Paris Fashion Week, her show featured notable models such as Naomi Campbell and Paloma Elsesser, highlighting her rising prominence in the fashion industry.
ZOMER by Danial Aitouganov
Zomer is a fashion label created by Danial Aitouganov and stylist Imruh Asha. Aitouganov, a Russian-born designer with Tatarstan roots, graduated from the Amsterdam Fashion Institute and worked in prominent design roles at fashion houses such as Alexander Wang, Chloé, Burberry, and Louis Vuitton. Launched in 2023, Zomer draws inspiration from contemporary art and culture, featuring vibrant colors, unique textures.
The 2025 LVMH Prize finalists represent a diverse array of talents, each contributing distinct perspectives to the fashion industry. As they prepare to showcase their collections at the upcoming final, the fashion world is watching closely as these designers prepare to present ideas that could redefine what comes next.
