Racer Worldwide has released its Spring Summer 2025 collection under the title Spring Break, continuing the brand’s interest in youth culture with a project that focuses on high schoolers. Following its Core Memory presentation in Paris last season, the Estonian label returned to familiar ground, engaging actual teenagers in the presentation of the new collection. Under the creative direction of Mihhail Zigadlo and styling by Lana Jay Lackey, Spring Break draws heavily from the visuals and tone of early 2010s internet and television culture.
The collection features 17 looks that include both ready-to-wear garments and more conceptual showpieces. The design references range from 2007 to 2013, a time shaped by reality TV, early social media platforms, and chaotic celebrity culture. Inspirations include iCarly, Jersey Shore, and The Bling Ring, as well as the visual noise of early Tumblr and MySpace profiles. Oversized graphics, clashing prints, visible accessories, and layered silhouettes all point to a period defined by excess and self-invention online.
What sets Spring Break apart is its integration of fashion with interactive storytelling. Each runway look is connected to a fictional teenage character housed in a new digital space called MyRacer. Built as a tribute to the early days of social networking, MyRacer hosts individual profiles for every character in the collection. These pages include photo galleries, vlogs, style breakdowns, and backstories. Visitors can engage directly with the profiles and send messages, creating a two-way interaction that extends the runway experience into a fictional online community.
The aesthetic direction of Spring Summer 2025 collection pushes against current trends that favor muted tones and heavily curated presentations. Instead, Racer Worldwide turns toward saturated color, humor, and references to early influencer culture. The characters featured in Spring Break represent exaggerated types from that era: the party girl, the art student, the aspiring DJ. These figures are used to frame each look, turning the show into an online narrative that unfolds beyond the clothing.
Founded in 2017 in Tallinn by a group of teenagers, Racer Worldwide has maintained a consistent focus on young perspectives and peer-driven design. What began with sewing sessions in a basement has evolved into runway collections that include digital extensions and fictional storytelling. Spring Break and the MyRacer platform officially launch on April 10 at racerworldwide.net.
i actually love them! racer worldwide’s previous season was crazy cool too