Casablanca ’s Pre-Fall 2025 collection unfolds as a tribute to Japan, filtered through a futuristic lens and rooted in the personal reflections of creative director Charaf Tajer. Combining sportswear influences and cinematic storytelling, the collection reinterprets the brand’s signatures while honoring the quiet beauty and visual language of Japanese life. The campaign, which accompanies the drop, brings this vision to life in a series of dreamlike, hyper-saturated images.
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Photographed by Richie Talboy, the campaign captures its models within a kaleidoscope of digital overload and traditional iconography. Futuristic cityscapes filled with flickering screens meet serene imagery of maple gardens and minimalist interiors, echoing Japan’s balance between modernity and tradition. By staging the collection in this sensory contrast, Casablanca explores the tension between stillness and information.
This cultural duality is incorporated into the garments themselves. Pre-Fall 2025 features a mix of silk shirting, printed denim, and relaxed co-ords, each styled with Casa’s signature graphic language. The silhouettes lean casual, yet refined, reflecting a daily wardrobe elevated by thoughtful detail and global reference points. While the color palette shifts toward cooler tones, evoking neon signs and early evening skies, flashes of pattern and texture preserve the brand’s playful undertone.
The collection feels more introspective than past Casablanca seasons, suggesting a brand that continues to evolve its codes while deepening its cultural reach. Rather than relying on overt symbols, the collection pulls from atmosphere, imbuing sportswear and leisurewear with a reflective, almost poetic quality.
Though Casablanca has long been known for escapism and fantasy, Pre-Fall 2025 takes that vision inward. There’s a sense of immersion in the campaign’s layered visuals, a momentary suspension between the tactile and the digital. In doing so, the brand engages with broader conversations about identity, media and saturation.
Casablanca’s Pre-Fall 2025 collection is now available through the brand’s website. With this collection, the house encourages wearers to see clothing as a way to explore, pause, and view the familiar from a global perspective.
