• Latest
Matt Bomer and Stella Maxwell for Mackage SS26

Matt Bomer and Stella Maxwell for Mackage SS26

January 29, 2026
CAMILLA AND MARC Revisit 80s Corporate Power in Pre-Fall 2026

CAMILLA AND MARC Revisit 80s Corporate Power in Pre-Fall 2026

April 29, 2026
Aurélien

Why Aurélien Is the Luxury Menswear Brand to Know Now

April 29, 2026
DSCENE STYLE STORIES: Softly Hers by Sohom Das & Hyunwu Kim

DSCENE STYLE STORIES: Softly Hers by Sohom Das & Hyunwu Kim

April 29, 2026
Laura Dern Replaces Helena Bonham Carter in The White Lotus

Laura Dern Replaces Helena Bonham Carter in The White Lotus

April 29, 2026
Gucci Names Ningning from aespa as Global Brand Ambassador

Gucci Names Ningning from aespa as Global Brand Ambassador

April 29, 2026
CHANEL Cruise

Matthieu Blazy’s First CHANEL Cruise Collection Returns to Biarritz

April 29, 2026
Ariana Grande Confirms Her Eighth Studio Album “Petal”

Ariana Grande Confirms Her Eighth Studio Album “Petal”

April 29, 2026
10 Fashion Shows That Broke the Rules

10 Fashion Shows That Broke the Rules

April 29, 2026
Traveling with Friends

Make Your Trip Better: Tips for Traveling with Friends

April 29, 2026
First Look at Enola Holmes 3 Sets Up a New Case in Malta

First Look at Enola Holmes 3 Sets Up a New Case in Malta

April 29, 2026
Vacation Nights

How to Make Your Vacation Nights Truly Memorable

April 29, 2026
Era 95 Gems

OTW by Vans x Satoshi Nakamoto Era 95 Gems Arrives April 30

April 28, 2026
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Matt Bomer and Stella Maxwell for Mackage SS26

The new collection advances Mackage’s vision of transitional, seasonless dressing.

January 29, 2026
in Ad Campaigns, Elite Models, Female Models, Male Models, Menswear, Spring Summer 2026 Campaigns, Stella Maxwell, The Lions, Womenswear
0
Share on FacebookShare on Twitter
Courtesy of Mackage

For Spring Summer 2026, MACKAGE unveils Oasis, a collection that signals a clear shift in the brand’s trajectory toward a fully articulated lifestyle offering. Known for technical outerwear shaped by precision and performance, MACKAGE expands its language this season through lighter constructions and transitional silhouettes designed to adapt to shifting climates and daily rhythms. Oasis approaches dressing as a continuous state rather than a fixed season, grounding protection and polish within the same gesture.

AD CAMPAIGNS

The collection draws its conceptual frame from the desert, a landscape defined by contrast, exposure, and quiet intensity. MACKAGE translates these qualities into garments that negotiate warmth and breathability, structure and softness. Lightweight outerwear, warm-weather layers, soft tailoring, and versatile separates form a wardrobe designed for movement and adjustment. Each piece responds to changes in environment, designed to carry the wearer from cool mornings into sun-heavy afternoons without interruption.

Courtesy of Mackage

Color plays a central role in articulating the collection’s mood. Tones echo the desert’s shifting gradients, moving through soft dune shades, warm umber, and bursts of papaya. Surface treatments reference the terrain through laser-cut snake-print leather, subtle palm motifs, and scarf-inspired prints. These elements appear with restraint, maintaining clarity while allowing texture and pattern to register through material rather than excess.

“Oasis was created for the rhythm of modern life,” says Ludwig Heissmeyer, Senior Vice President of Design and Product Development. “It’s a wardrobe that moves with you, protects you, and adapts effortlessly between environments.” His approach reinforces MACKAGE’s ongoing focus on versatility and intention, extending technical expertise into garments built for continuity across seasons.

The campaign brings this vision into focus through a narrative shaped by stillness and transition. Shot in Los Angeles, the imagery features returning MACKAGE muse Stella Maxwell alongside award-winning actor Matt Bomer, ahead of the release of his upcoming film Outcome. Together, they appear as two figures suspended within a desert dreamscape, positioned between movement and pause. The rural setting and sun-washed palette mirror the collection’s tonal restraint, allowing the garments to lead the narrative.

Courtesy of Mackage

“The story felt incredibly human,” Bomer notes. “There’s something grounding about being in a place that’s both beautiful and unforgiving.” His presence brings calm and introspection to the campaign, aligning with a collection shaped by control and clarity. Maxwell returns to the brand with ease, reinforcing continuity while embodying the collection’s duality. “Two figures lost in the desert, finding stillness in the chaos,” she says. “That tension reflects what I respond to in MACKAGE.”

Innovation anchors the season across materials and construction. PrimaLoft®, a lightweight down alternative, appears in transitional styles such as SERAFINA and KEATON. New suede executions introduce goat-lamb suede in GAEL-SU and DANNY-SU, while double-face wool in herringbone patterns sharpens select silhouettes. Brushed cotton with a cashmere-like hand brings a refined pinstripe motif, and laser-cut snake-print leather defines standout pieces including CARMELA-SNK and JAKARI-SNK. Women’s outerwear expands through coats and jackets finished with refined trim, notably PETUNIA and PRECIOUS.

Courtesy of Mackage

Rainwear also receives focused attention, with four distinct fabrications designed to respond across climates. Soft Crinkle introduces an ultra-light, water-repellent option, while Lavish offers a more elevated lightweight construction. Ripstop returns with Oasis-specific tones and an integrated membrane for added durability, and 3L delivers triple-layer protection with sealed seams inside and out. The Gabardine series completes the offering, introducing lightweight wool coats, jackets, and overshirts that reinforce MACKAGE’s sport-lux sensibility.

“Oasis represents MACKAGE’s evolution,” says CEO Tanya Golesic. The collection articulates a vision of modern luxury rooted in adaptability and precision, where garments respond to real conditions without sacrificing intent. Launching globally on January 29 at 8am EST, Oasis positions MACKAGE within a broader dialogue on how we dress now, proposing a wardrobe engineered for movement, awareness, and continuity.

View Gallery 8 images
Tags: ad campaignsss26
Eli Porter

Eli Porter

Fashion News Editor at DSCENE Magazine, contributing news coverage on seasonal collections, collaborations, and industry updates. With a background in media and style reporting, he helps shape DSCENE’s digital presence through concise, informed coverage of global fashion developments.

Related Posts

CAMILLA AND MARC Revisit 80s Corporate Power in Pre-Fall 2026
Abbey Lee Kershaw

CAMILLA AND MARC Revisit 80s Corporate Power in Pre-Fall 2026

April 29, 2026
Aurélien
Fashion

Why Aurélien Is the Luxury Menswear Brand to Know Now

April 29, 2026
DSCENE STYLE STORIES: Softly Hers by Sohom Das & Hyunwu Kim
DSCENE STYLE STORIES

DSCENE STYLE STORIES: Softly Hers by Sohom Das & Hyunwu Kim

April 29, 2026
CHANEL Cruise
Chanel

Matthieu Blazy’s First CHANEL Cruise Collection Returns to Biarritz

April 29, 2026

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.