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Matt Bomer and Stella Maxwell for Mackage SS26

The new collection advances Mackage’s vision of transitional, seasonless dressing.

January 29, 2026
in Ad Campaigns, Elite Models, Female Models, Male Models, Menswear, Spring Summer 2026 Campaigns, Stella Maxwell, The Lions, Womenswear
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Courtesy of Mackage

For Spring Summer 2026, MACKAGE unveils Oasis, a collection that signals a clear shift in the brand’s trajectory toward a fully articulated lifestyle offering. Known for technical outerwear shaped by precision and performance, MACKAGE expands its language this season through lighter constructions and transitional silhouettes designed to adapt to shifting climates and daily rhythms. Oasis approaches dressing as a continuous state rather than a fixed season, grounding protection and polish within the same gesture.

AD CAMPAIGNS

The collection draws its conceptual frame from the desert, a landscape defined by contrast, exposure, and quiet intensity. MACKAGE translates these qualities into garments that negotiate warmth and breathability, structure and softness. Lightweight outerwear, warm-weather layers, soft tailoring, and versatile separates form a wardrobe designed for movement and adjustment. Each piece responds to changes in environment, designed to carry the wearer from cool mornings into sun-heavy afternoons without interruption.

Courtesy of Mackage

Color plays a central role in articulating the collection’s mood. Tones echo the desert’s shifting gradients, moving through soft dune shades, warm umber, and bursts of papaya. Surface treatments reference the terrain through laser-cut snake-print leather, subtle palm motifs, and scarf-inspired prints. These elements appear with restraint, maintaining clarity while allowing texture and pattern to register through material rather than excess.

“Oasis was created for the rhythm of modern life,” says Ludwig Heissmeyer, Senior Vice President of Design and Product Development. “It’s a wardrobe that moves with you, protects you, and adapts effortlessly between environments.” His approach reinforces MACKAGE’s ongoing focus on versatility and intention, extending technical expertise into garments built for continuity across seasons.

The campaign brings this vision into focus through a narrative shaped by stillness and transition. Shot in Los Angeles, the imagery features returning MACKAGE muse Stella Maxwell alongside award-winning actor Matt Bomer, ahead of the release of his upcoming film Outcome. Together, they appear as two figures suspended within a desert dreamscape, positioned between movement and pause. The rural setting and sun-washed palette mirror the collection’s tonal restraint, allowing the garments to lead the narrative.

Courtesy of Mackage

“The story felt incredibly human,” Bomer notes. “There’s something grounding about being in a place that’s both beautiful and unforgiving.” His presence brings calm and introspection to the campaign, aligning with a collection shaped by control and clarity. Maxwell returns to the brand with ease, reinforcing continuity while embodying the collection’s duality. “Two figures lost in the desert, finding stillness in the chaos,” she says. “That tension reflects what I respond to in MACKAGE.”

Innovation anchors the season across materials and construction. PrimaLoft®, a lightweight down alternative, appears in transitional styles such as SERAFINA and KEATON. New suede executions introduce goat-lamb suede in GAEL-SU and DANNY-SU, while double-face wool in herringbone patterns sharpens select silhouettes. Brushed cotton with a cashmere-like hand brings a refined pinstripe motif, and laser-cut snake-print leather defines standout pieces including CARMELA-SNK and JAKARI-SNK. Women’s outerwear expands through coats and jackets finished with refined trim, notably PETUNIA and PRECIOUS.

Courtesy of Mackage

Rainwear also receives focused attention, with four distinct fabrications designed to respond across climates. Soft Crinkle introduces an ultra-light, water-repellent option, while Lavish offers a more elevated lightweight construction. Ripstop returns with Oasis-specific tones and an integrated membrane for added durability, and 3L delivers triple-layer protection with sealed seams inside and out. The Gabardine series completes the offering, introducing lightweight wool coats, jackets, and overshirts that reinforce MACKAGE’s sport-lux sensibility.

“Oasis represents MACKAGE’s evolution,” says CEO Tanya Golesic. The collection articulates a vision of modern luxury rooted in adaptability and precision, where garments respond to real conditions without sacrificing intent. Launching globally on January 29 at 8am EST, Oasis positions MACKAGE within a broader dialogue on how we dress now, proposing a wardrobe engineered for movement, awareness, and continuity.

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Tags: ad campaignsss26
Eli Porter

Eli Porter

Fashion News Editor at DSCENE Magazine, contributing news coverage on seasonal collections, collaborations, and industry updates. With a background in media and style reporting, he helps shape DSCENE’s digital presence through concise, informed coverage of global fashion developments.

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