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For Love & Lemons SS25: Lakeside Muse

For Love & Lemons SS25 takes the Muse lakeside with gingham, florals, and playful silhouettes

June 2, 2025
in Ad Campaigns, Female Models, Spring Summer 2025 Campaigns, Womenswear
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For Love & Lemons SS25, Courtesy of © For Love & Lemons

For Summer 2025, For Love & Lemons sets its sights on the lake. “Summer Collection, Part II” evokes the kind of days that unfold slowly: mornings spent barefoot at the market, afternoons on the dock, and evenings wrapped in cotton layers still warm from the sun. It’s a collection that leans into nostalgia, but never gets stuck there, offering the Muse room to move, play, and glide from moment to moment.

For Love & Lemons SS25, Courtesy of © For Love & Lemons

Anchored by cotton, the collection draws on 1950s silhouettes, think drop-waist dresses, bustier tops, and handkerchief hems, but refreshes them with a breezy irreverence. Gingham skorts arrive reimagined for lakeside escapades, and delicate eyelets soften structured shapes without losing their edge. These are clothes that flirt with retro references while staying rooted in now.

For Love & Lemons SS25, Courtesy of © For Love & Lemons

Florals drift across silky scarf dresses that feel made for movement, while darker ginghams introduce a tonal shift that tempers the sweetness. The contrast adds depth, giving the picnic-ready pieces and coordinated sets a more grounded sense of play. There’s a push and pull here, between mood and brightness, softness and strength, that lets the collection avoid predictability.

Courtesy of © For Love & Lemons

Accessories add a final punctuation. Matching headscarves aren’t just decorative; they complete each look with a wink, offering an easy way to lean into the narrative. Whether wrapped over windswept hair or knotted at the neck, they extend the styling possibilities without overcomplicating.

For Love & Lemons SS25, Courtesy of © For Love & Lemons

The For Love & Lemons SS25 Muse isn’t dressing for a fantasy, she’s already in it. With its soft cottons, embroidered details, and sun-washed palette, this second chapter of summer invites her to keep playing, keep exploring, and do it all in a wardrobe that feels like second skin.

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Tags: For Love & Lemonsss25
Katarina Doric

Katarina Doric

DSCENE Magazine's Features Director

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