Donatella Versace’s final campaign for the House that bears her name has arrived. With the Fall Winter 2025 visuals, the iconic designer delivers a parting message steeped in emotion, legacy, and unmistakable glamour. “Be yourself. Believe in yours. Break the rules,” she declares, an ethos that has defined her reign and now becomes its closing refrain.
Photographed by Mert & Marcus, the campaign unites familiar faces and signature styles. Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila Van Eeten and Jacqui Hooper return in looks that straddle both the past and present. Archival pieces, like the label’s metallic mesh, appear alongside newer designs, including the Virtus bag adorned with the V-emblem. The collection reaffirms Donatella’s long-standing fascination with contrasts: strength and sensuality, armor and elegance, control and chaos.
The visuals are saturated in gold, casting a literal glow on the designer’s final statement. According to Donatella, this campaign was about more than fashion: “The energy on this campaign was extraordinary. It was all about friendship, loyalty, and love.” Her parting words extend beyond the clothes, shaping the tone of a legacy rooted in bold femininity and fearless attitude.
Over the years, Donatella championed unapologetic glamour while pushing boundaries for women in fashion. Each of her collections told a story, of power, seduction, rebellion, and this final campaign threads those stories together into one cohesive narrative. It becomes both a retrospective and a vision for the future, positioning the Versace woman not as a figure of the past, but as a timeless presence with unstoppable force.
As Donatella steps down, Versace enters a new era under Dario Vitale, formerly of Miu Miu. While all eyes are now on what comes next, this final campaign stands as a culmination of one of fashion’s most formidable creative tenures, an unapologetic farewell that reflects the House’s past while daring it to evolve.
