Nike is preparing to release the Ja 3 Price of Admission, a new colorway in Ja Morant’s third signature sneaker line. The shoe will launch on August 15, 2025, at a retail price of $130 in adult sizing. It follows the earlier NY vs NY release on July 22 and the upcoming Light Show edition scheduled for August 5.
The Ja 3 Price of Admission first appeared during the 2025 NBA Playoffs, worn by Morant during warmups. Its vivid palette and aggressive design drew attention immediately. The silhouette keeps the low-cut collar seen in previous models but introduces sharper structures through layered material composition and zoned padding.
This edition maintains the line’s focus on performance, while shifting the design language forward. The exaggerated cage and printed details contrast with the smoother finishes of the Ja 1 and Ja 2. Nike and Morant worked together on shaping the tooling, with an emphasis on responsiveness, speed, and control under pressure. The foam and traction system aim to support rapid stops and lateral bursts, core elements of Morant’s playstyle.
The Price of Admission colorway is built around a Hyper Pink upper, with Mint Foam and Black accents that create sharp contrast across the structure. The upper includes a synthetic base reinforced by angular TPU overlays that stretch from the midfoot to the forefoot. These elements form a sculptural cage that supports the foot and also plays into Ja Morant’s branding. The side Swoosh, rendered in Mint Foam, curves around the TPU frame to form a loose “JA” configuration, tying the design directly to the athlete’s initials.
Underfoot, the sneaker features full-length ZoomX foam. This cushioning platform, originally developed for running, is included in its entirety for the first time in Morant’s signature series. ZoomX is engineered to return energy at a high rate, supporting vertical motion and quick directional changes. The outsole uses a bulldog-inspired traction pattern, with miniature “JA” graphics embedded into the rubber to extend the visual identity of the shoe.
The Price of Admission version includes signature details consistent with the Nike Ja 3 line. The word “TWELVE” is stitched into the heel, referencing Morant’s jersey number. On the outsole, the number “1” is molded under the left shoe and “2” under the right, forming “12.”
Following the Price of Admission release, Nike is expected to roll out additional Ja 3 colorways through the rest of 2025. These include the Halloween version and the delayed EYBL pair, currently slated for September. Each release will continue to build on the same base platform, with changes focused on upper construction and visual identity.
The Nike Ja 3 Price of Admission releases on August 15 for $130. It will be available through Nike’s official channels and participating retailers.
Model: Nike Ja 3 Price of Admission
Colorway: Hyper Pink/Mint Foam/Black
SKU: HF2793-600
Price: 130.00 USD
Release Date: August 15
Available at: Nike SNKRS and select retailers
