After months of speculation and early previews, Nike has confirmed the return of the Air Jordan 12 “French Blue.” Originally released in 2004 and last seen in 2016, the classic sneaker returns on August 16 with its familiar color scheme and construction.
SNEAKERS
The 2025 sneaker calendar began filling up with rumors as early as last year, and among the whispers was the possible arrival of a “French Blue 2.0.” However, that talk has now settled with confirmation that the reissue will stick to the original design, rather than a revised version. The shoe’s signature white and blue colorway carries through in this year’s release, with minor updates in detail placement and pricing.
The design features white leather on the upper and a pebbled “French Blue” leather mudguard. The outsole follows suit with matching blue tones. Metallic silver eyelets and accents punctuate the upper, while varsity red branding details at the heel introduce a small burst of color that aligns with the 2004 layout. This construction holds true to the original look, offering a faithful return rather than a reimagining.
Nike’s SNKRS platform will handle the release, along with select retailers globally. Nike has set the retail price at $205 USD, reflecting the brand’s current trend of adjusted pricing across recent Jordan retro releases.
The Air Jordan 12 has seen a steady return to the spotlight, with multiple colorways resurfacing or scheduled for future drops. Alongside the “French Blue,” models like the “Flu Game” and “Taxi” are also receiving renewed attention. This strategy reflects Nike’s continued focus on legacy models that resonate with collectors and newer audiences alike.
With August 16 marked as the official launch date, anticipation continues to build. For those looking to secure a pair, Nike SNKRS and select retailers will carry the Air Jordan 12 “French Blue” at the updated $205 USD price. The release keeps the original design intact and offers another opportunity to own one of the most recognizable versions of the Air Jordan 12.
Name: Air Jordan 12 “French Blue”
Colorway: White/French Blue/Metallic Silver/Varsity Red
SKU: CT8013-114
MSRP: $205 USD
Release Date: August 16
Where to Buy: Nike
