SP5DER returns with its latest campaign for King SP5DER Day, directed under the vision of Young Thug. For this release, the label features Mariah The Scientist, whose appearance frames the narrative of the new visuals. The shoot places her in a kitchen setting surrounded by an assortment of desserts, creating a thematic link between the collection’s color palette and the styled environment.
The concept draws attention to a white frosted cake with the words “King Spider” written across the top, finished with cherries and whipped cream. The cake’s red and white details mirror the colors running through the latest SP5DER pieces. In each frame, the scene keeps the connection between the edible centerpiece and the clothing central, reinforcing the collection’s design choices through visual repetition.
Mariah wears a white zip-up SP5DER hoodie accented with red and blue detailing. The hoodie carries branding across the fabric and incorporates the label’s signature web-like patterns into its design. She pairs this with red SP5DER shorts, which feature “Georgia” printed in white on the left thigh. The styling balances the hoodie’s layered graphics with the shorts’ strong color, producing a look that speaks directly to the label’s visual identity.
In a campaign teaser video, Mariah uses a white hand towel marked with the SP5DER logo. Additional branded kitchen items appear throughout the footage, including the cake knife she holds to cut another dessert, a “Welcome Home” cake. These props extend the branding beyond the garments and into the set design, linking product and environment in a consistent way.
The kitchen location works as a casual stage, offering a relatable setting for viewers while still framing the garments as the focus. The desserts not only echo the color story but also add a playful layer to the visuals, making the pieces feel embedded in a lived-in scene.
Mariah’s role in the campaign goes beyond modeling; her presence ties together music, performance, and style. As a recording artist connected to Young Thug, her inclusion carries both a personal and professional resonance. It situates the collection within the broader cultural network of the label, connecting the clothes to the personalities that define SP5DER’s audience.
The choice of August 15 for the drop adds a calendar-based identity to the release, giving SP5DER Day a fixed point for its audience to anticipate each year. The official launch takes place at 12 p.m. EST through the brand’s online store, ensuring accessibility for a wide range of customers.
