PUMA and Borussia Dortmund have introduced the club’s 2025/26 Home kit, designed to capture the electric atmosphere of match days in Signal Iduna Park. The release focuses on the black and yellow identity that defines BVB, amplifying it through color, pattern, and detailing that connect the team and its supporters.
The shirt features a vibrant yellow base accented by distorted black graphics across the chest, a visual cue meant to evoke the movement and intensity of the Yellow Wall. Inside the collar, the phrase “Borussia Verbindet” translates to “Borussia Unites,” referencing the club’s diverse community and the shared pride in its colors.
PUMA Senior Director of Product Line Management Performance Apparel, Marco Mueller, described the approach as pushing creative boundaries while respecting tradition. He emphasized the intent to infuse the jersey with energy, noting that the integration of the black pattern into the yellow body creates a distinctive contrast that will stand out on the pitch and in the stands.
Borussia Dortmund Managing Director Carsten Cramer acknowledged the ongoing partnership with PUMA, crediting the collaboration for consistently translating the club’s energy into design. He expressed that the 2025/26 kit reflects both the passion of the team and the emotions of the stadium, delivering that connection to fans worldwide.
The Home kit comes in two versions. The Authentic Jersey, identical to the one worn by players, uses PUMA’s ULTRAWEAVE fabric to reduce weight and friction, supporting elite-level performance. The Replica Jersey offers the same visual design with a looser fit, catering to fans for both match days and casual wear. Both versions feature PUMA’s dryCELL technology for moisture control, ensuring comfort during high-intensity play or warm conditions.
Sustainability remains a key element in this launch. The Replica Jersey is produced through PUMA’s RE:FIBRE initiative, which turns recycled textile waste into new high-quality materials. At least 95% of the fabric comes from recycled textiles and other used polyester sources, advancing circular production practices without compromising durability or finish.
The 2025/26 Borussia Dortmund Home kit is available now in Borussia Dortmund Official Stores, and selected global retailers. Fans can choose between the Authentic and Replica editions, each carrying the visual impact of the Yellow Wall into the new season.
