Reebok has partnered with Paramount Consumer Products to celebrate the 30th anniversary of Clueless, the teen comedy that redefined ‘90s fashion and continues to influence style three decades later. The collaboration launches on August 29, 2025, in step with the film’s anniversary release, introducing a footwear capsule that reinterprets the Campio Extra and the Club C 85. Both models pay homage to the movie’s characters and their signature looks, connecting the film’s sartorial impact to two of Reebok’s classic silhouettes.
SNEAKERS
First released in the summer of 1995, Clueless quickly grew into a cultural touchstone. Audiences gravitated to its mix of humor, sharp writing, and a fashion vocabulary that set new standards for high school style on screen. The film introduced Cher Horowitz in her plaid co-ords, Dionne Davenport with her elaborate headpieces, and Tai’s girl-next-door evolution, each character shaping a new version of aspirational cool. Thirty years later, those outfits remain recognizable references in both pop culture and fashion.
“Clueless is as influential today as it was in 1995,” said Carmen Hardaway, director of Reebok classics footwear, energy collaborations and social impact. “We wanted to create a collection that honors the film’s lasting footprint on fashion and pop culture, while also giving fans something they can truly wear and love, featuring two of our most timeless silhouettes. Like Clueless, which continues to transcend time, Reebok Classics have always had a pulse on style and cultural influence. These designs are all about confidence, fun and making a statement, just like Cher and her crew.”
The capsule introduces two distinct sneakers. The Campio Extra draws inspiration from Cher and Dionne’s matching plaid looks. It arrives with a textile upper, side stripes, and a platform build reminiscent of late ‘90s footwear. Pink accents add a playful edge, while leopard-printed sock liners, Clueless branding, and a gum outsole finish the design. The sneaker comes in women’s sizing.
Alongside it, the Club C 85 reflects the personalities of Cher, Dionne, and Tai. Designed as an everyday shoe, it features a neutral textile upper paired with three lace options that can be swapped out depending on mood or outfit. Accessories include a pink pom-pom that references Cher’s fluffy pen and a pearl lace lock that nods to the film’s preppy sensibility. Leopard sock liners, the Clueless logo, and a gum outsole complete the sneaker. Like the Campio Extra, this model will also release in women’s sizing.
The Reebok x Clueless capsule will be available worldwide beginning August 29, 2025, online and at select fashion and footwear retailers. The Campio Extra retails at $90 and the Club C 85 at $85. For fans of the film and those drawn to nostalgic details in design, the collaboration offers a way to step into pieces shaped by one of the most defining teen movies of the 1990s.
