Zendaya and On continue their creative partnership with the release of a new sneaker the Cloudzone Moon. The launch arrives alongside the brand’s latest campaign, “Be Every You,” which positions Zendaya not only as the face of the visuals but also as a hands-on collaborator in the design process. With just over a year working together, Zendaya and On move forward with a campaign that deepens her involvement and focuses on movement, individuality, and self-definition.
SNEAKERS
The Cloudzone Moon serves as the centerpiece of this next phase. Zendaya took on an active design role for the shoe, working with the team to shape a model that reflects her vision. The sneaker introduces a fresh silhouette into On’s roster, extending the visual identity of the brand while giving space for Zendaya’s input.
The campaign supporting the launch unfolds through a short film directed by Bardia Zeinali, with Zendaya styled by Law Roach. The visuals play with duality and motion, reinforcing the campaign’s core message. Roach’s styling choices echo the tone of the film, bringing together elevated fashion references with clean, movement-ready looks.
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In the film, Zendaya narrates a series of thoughts about self-perception. “Sometimes, it feels like the world is telling you who to be,” she says. “Too loud. Too quiet. Too much, but not enough. And maybe at some point, we’ve all tried to choose. But do we really have to?” The narration sets the tone for a campaign centered on complexity and freedom. The script works as a response to limitations, external and internal, and opens the door to more expansive self-presentation.
Zendaya expanded on these themes in a press statement. “Movement has always been a part of how I connect with myself,” she said. “Movement looks different for everyone. This story felt personal – a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole. To me, it’s about embracing every little bit of ourselves, and being present in every version of yourself.”
Her involvement in the campaign spans performance, concept, and design. The Cloudzone Moon connects that involvement to a product designed for daily use. The sneaker reflects the brand’s design language while opening a space for more collaborative voices. Zendaya’s input pushes the design into a direction shaped by her personal relationship with motion.
The Cloudzone Moon is now available through On’s webstore and retail locations globally. The sneaker enters the market as part of the larger rollout of this campaign, reinforcing the connection between the concept and the product. On and Zendaya continue to expand their work together by keeping both performance and personal voice central to each release.
