For its new Fall 2025 campaign, ALO has collaborated with Kendall Jenner to introduce a new Green Olive colorway. The brand’s latest release follows a previous launch and features the model promoting the message that “Luxury Is Wellness.” This campaign, which debuted in August, shows Jenner in various settings that connect to themes of wellbeing, and shows her promoting a mindful and intentional way of life.
The campaign was photographed at Amangiri in Utah. The images show Jenner in moments of stillness and strength, with scenes of her traveling on horseback through nature and performing mindful movements. The campaign presents luxury as a state of wellbeing and explores concepts of freedom, space, and ease. The brand associates each of these ideas with a true sense of luxury. According to ALO, Jenner played a key part in the creative direction for the campaign. She contributed her minimalist aesthetic and her personal interest in wellness to the project.
Following the initial release, ALO launched a second phase of the campaign, which introduced a new “Green Olive” colorway. The brand’s next drop for the Fall 2025 campaign, features the Softsculpt Collection in this new color. Jenner models the shade, which ALO describes as a rich, grounded neutral that transitions from the studio to the street and from season to season.
The Softsculpt collection uses ALO’s signature performance fabric, which offers medium compression and a soft feel. The brand designed the collection for everyday movement, with a focus on both form and function. The company guarantees that the pieces will look elevated in any setting, from a serene location like Amangiri to city streets. Jenner’s favorites from this collection include the Softsculpt Precision Bra, High-Waist Legging, Precision ¼ Zip Long Sleeve, and High-Waist Precision Short.
The Softsculpt fabrication is naturally breathable with a soft, subtle sheen. It gently sculpts the body for a sleek and comfortable appearance. It fits with medium compression for maximum coverage with minimal feeling. The brand designed the material for high-intensity workouts, low-intensity lounging, and everything in between.
The limited-edition Green Olive collection is available now on the ALO’s website. The campaign invites customers to explore the new styles and embrace the brand’s concept of luxury as a state of wellness.
