Boloria arrives in 2025 as the newest name in fashion, founded in Antwerp under the creative direction of Olivier Theyskens. The house enters with a clear vision: a philosophy expressed through imagery and a visual identity created by photographer Willy Vanderperre. This beginning acts less as a finished chapter and more as an opening gesture, setting the stage for a debut collection scheduled for 2026.
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The debut signals both the launch of a new house and the start of a collaboration. Olivier Theyskens partners with WEAREONE.world, a Belgian group engaged across creative disciplines. Their alliance sets the stage for a continuing partnership focused on long-term projects.
The launch introduces a series of photographs that establish Boloria’s language. They invite interpretation and encourage dialogue, framing ideas rather than closing them. Each image reflects an aesthetic that informs creativity and provides a foundation for the work to come.
Founded in Antwerp, Boloria aligns itself with values closely tied to Belgian fashion. Sensitivity, integrity, and emotional resonance form the cornerstones of its identity. These values have long guided Theyskens’ approach to design, shaping his vision of beauty as something that holds meaning as well as form. The house takes its environment seriously, not only in terms of geography but also in relation to authenticity.
Theyskens brings three decades of experience to this project. His career has spanned international houses and independent work, each chapter defined by his distinctive vision. At Rochas, Nina Ricci, and Theory, he developed collections that drew critical recognition for their precision and artistry. Alongside his eponymous label, these roles allowed him to create work that influenced the direction of fashion at large. Museums across the globe have collected his creations, while MoMu in Antwerp staged a retrospective, She Walks In Beauty, in 2017 to examine the depth of his contribution.
By starting with imagery, Boloria establishes the terms of its conversation with an audience. It emphasizes intent over immediate product, trusting that the groundwork of ideas and symbols will create anticipation for what arrives in 2026.
Through Boloria, Theyskens continues to explore his vision while anchoring it in a distinctly Belgian context. The project unites personal history, aesthetic language, and new collaboration. It opens a dialogue that begins now but will grow as the first collection takes shape.
