Hailey Bieber and Blackpink’s Rosé front the Saint Laurent Women’s Winter 2025 campaign, which introduces the Icarino, a new addition to the Icare line. The smaller version of the iconic shopping bag debuts this season alongside updated editions of the maxi format, reinforcing the importance of the collection within the house’s accessory lineup.
The Icarino reshapes the Icare’s design language into a compact form. Crafted from agneau lux leather, the bag features the line’s signature flat lozenge quilting. The Cassandre emblem remains prominent, sculpted like a piece of jewelry. A zip closure secures the bag, while its interior features a lambskin lining that adds texture and refinement.
The Icarino debuts in a rich palette that underscores its versatility. Available in agneau lux matelassé, the bag comes in black, urban grey, hortensia, dark beige, and strong moss. For a warmer note, the line also introduces an orange caramel cognac version in suede satin, which broadens the range while keeping the design’s core identity intact.
The Icare maxi shopping bag also takes on new life this season. Presented in agneau lux matelassé in rouge cabernet and in shearling merinos in naturale, the larger format continues to evolve while preserving its familiar structure.
Hailey Bieber, Rosé, and model Loli Bahia emphasize the cultural reach of the Icare line and the new Icarino. Photographed by Gray Sorrenti, the imagery focuses on texture and detail, connecting the bags to three figures who define modern style in fashion and music. Their presence demonstrates the relevance of the collection beyond traditional fashion contexts.
The Women’s Winter 25 collection underscores the central role of accessories in Saint Laurent’s creative direction. The Icarino introduces a smaller, more adaptable form to the Icare line, while the maxi bag continues to evolve through new finishes and treatments.
