Canada Goose presents its Fall Winter 2025 Snow Goose collection designed by Haider Ackermann, a project that reshapes the brand’s cold-weather identity through expressive colour and advanced fabric treatments. This marks the third Snow Goose capsule since Ackermann joined the company as its first-ever creative director, a role he stepped into after years of shaping modern luxury through tailoring, texture and form.
Photographer Tim Elkaïm captures the new campaign with the legendary Willie Nelson as its central figure, joined by actor D’Pharaoh Woon-A-Tai, and models Tasha Tilberg, Stevie Sims, Xiaowen Ju and Connor Newall. The cast reflects the project’s mix of music, film and fashion, while supporting a message tied to connection with nature and care for the planet. The Rigel Hoodie reinforces that idea through its printed phrase: “The Earth Needs All the Friends It Can Get.”
Ackermann guides this Fall Winter 2025 release through a vivid palette that departs from the brand’s darker Arctic references. Fluorescent Mint Green and Ice Lavender introduce an unexpected range, while deeper tones balance the line. Reflective materials appear throughout, adding visibility and creating a dynamic surface treatment when light hits the fabric.
The Thalix Parka anchors the collection with a heavy-duty build suited for extreme temperatures. The Merge Jacket and Pant set arrives entirely in reflective fabric, offering sharp visibility from every angle. The Shift Anorak introduces architectural structure through angled panels, technical shaping and an emphasis on volume. Together, these pieces advance the performance roots of Canada Goose while allowing Ackermann to introduce a more expressive design vocabulary.
The capsule builds on earlier Snow Goose releases that explored material experimentation and environmental themes. Canada Goose confirms that Ackermann continues to lead the brand into a period of visual expansion, pushing colour, shine and form into territories the label had not explored before.
Canada Goose grants early online access to the Fall Winter 2025 Snow Goose collection from November 13 to November 17. The global launch follows on November 18 in select stores.
