YoungLA opens the holiday season with a Black Friday campaign led by three high-profile names: Fast & Furious actor Sung Kang, rapper Lil Baby, and UFC champion Jon Jones. The launch goes live November 25 on youngla.com and introduces one of the brand’s biggest product rollouts to date.
HOLIDAY SEASON
The drop includes more than 55 new pieces covering both activewear and lifestyle categories, with options for men and women. YoungLA places a major spotlight on its Batman collaboration, which delivers apparel inspired by characters from the franchise along with new performance-focused styles for daily wear. The capsule joins a wider release of gym gear, outerwear, lounge sets, and updated core staples.
The campaign also marks YoungLA’s largest discount event of the year. The brand will run 30% off sitewide from November 25 through December 2, covering every item on the platform, including the new arrivals.
YoungLA operates from Los Angeles and focuses on accessible pricing, product fit, and customer response. Brothers Gurmer and Robby Chopra founded the label to close a gap in the fitness apparel market for clothing that felt premium without sitting in a premium price range. The company now employs more than 150 people and builds each release through extended wear testing, fabric trials, and design revisions intended to refine comfort and performance.
YoungLA enters the season with a campaign built around cultural figures from entertainment, music, and combat sports, each chosen to reinforce the brand’s crossover between gymwear and everyday style. The full Black Friday release, including the Batman line, will be available exclusively through youngla.com starting November 25.
