adidas Football introduces the F50 Salah, a bespoke boot created in recognition of Mohamed Salah and his continued presence at the top level of the game. The model arrives as a customized F50 Elite FG, developed to reflect Salah’s identity through visual language tied to heritage and performance expression.
SNEAKERS
The design draws from ancient Egyptian symbolism, with hieroglyph-inspired detailing integrated throughout the upper. Sand-toned graphics appear carved into a clean white base, creating depth through texture and tonal variation. These elements reference desert imagery associated with Salah’s background, translated into detailing that remains consistent across the boot.
A crisp white upper forms the foundation of the design. Egyptian-inspired lettering extends across the surface, maintaining visual continuity. Gold Three Stripes run along the lateral side, introducing contrast through material and color placement. A gold F50 logo sits beneath the stripes, while a white F50 logo appears on the forefoot, balancing branding across the upper.
The tongue continues the same visual direction, finished in white with gold detailing. Each component follows a restrained palette that keeps attention on surface treatment and proportion. The design avoids layered graphics, relying instead on etched detailing and metallic accents to define character.
adidas frames the F50 Salah as a bespoke Elite FG model, placing it within the brand’s top-tier football offering. The boot aligns with firm ground play and elite-level use, consistent with the F50 platform. Visual decisions reflect qualities associated with Salah’s attacking style, including speed, unpredictability, and forward momentum, expressed through sharp detailing and contrast.
The release aligns with the upcoming Africa Cup of Nations (AFCON), scheduled from December 21, 2025 to January 18, 2026. The adidas F50 Salah is available now at selected retail locations and online at adidas.com.
