Casablanca approaches Beach Club 2026 with a campaign that reads like a still pulled from an independent film. Rooted in surf, skate, and Hawaiian references, the project leans into atmosphere and character rather than overt styling cues.
The setting plays a central role. Shot at a motel, the campaign places its cast within a series of familiar yet slightly worn environments. A parking lot, a 1950s diner, and an empty swimming pool repurposed as a skate bowl form the core locations. These spaces bring a sense of lived-in reality to the images, grounding the collection in places associated with movement, rest, and passing time.
Models lounge in plastic chairs outside motel rooms, lean against cars, and occupy the pool bowl with casual confidence. Rather than presenting posed fashion moments, the campaign frames the cast as characters, each inhabiting the setting as if it were their own.
The campaign relies on two distinct photographic voices. Corentin Leroux delivers composed scenes that emphasize stillness and structure. His images often frame the models at rest, capturing them in moments of pause that echo the motel setting itself. In contrast, Myles Hendrik works with a more spontaneous, point-and-shoot approach. His photographs feel immediate, as if taken between actions rather than staged for effect.
Casablanca’s established visual language appears through graphics inspired by Hawaii, carried across a range of materials and silhouettes. Knit dresses and crochet pieces arrive in lush green tones, setting a natural counterpoint to the motel surroundings. Silk sets and jersey separates feature wave motifs and tie-dye effects.
Core Beach Club elements return to anchor the lineup. Terry towelling pieces and ringer tees provide continuity, connecting the season to vintage surf references that have long informed this line. The Casablanca monogram appears in a reversed treatment, allowing vivid colors to stand out against a deep black base. This detail introduces contrast within the garments themselves, keeping the palette dynamic across looks. Swimwear also features in the collection, fitting naturally into the campaign’s setting.
By placing the collection within a sequence of everyday spaces and allowing the models to inhabit them freely, Casablanca presents the clothes as part of a broader way of living. The full Beach Club 2026 collection is now available through Casablanca’s official website.
im not sure this brand is cool as it was befor i loved Casablanca now….