Courrèges closes 2025 by continuing its creative dialogue with photographer Sam Rock through the End of Year 2025 digital campaign, returning to a visual language that feels precise, controlled, and emotionally direct. The campaign approaches the holiday period without ornament or excess, focusing instead on shape, surface, and the physical presence of the body in space.
The campaign centers on a reduced palette and strong contrasts, allowing form to take precedence. Light and shadow carve the silhouettes, while rounded architectural elements create a sense of scale and tension. The body appears in motion or suspension, leaning, stretching, or resting against curved volumes.
Elodie Guipaud anchors the series with a composed physical presence. Her movements feel intentional and measured, reinforcing the clarity of the clothes rather than distracting from them. She interacts with the environment as an extension of the garments themselves, allowing lines, cutouts, and proportions to register fully. Sam Rock’s photography sharpens the approach through framing that uses contrast to isolate the figure against smooth, curved forms.
A black long dress edged with circular sequins introduces surface variation while maintaining a sharp outline. A glossy lingerie-style long dress follows the body closely, using sheen rather than ornament to define its effect. Accessories carry equal weight within the composition. Fold leather slingback ballerinas ground the looks with a low, sculptural profile. Zipped leather and naplack pouches appear compact and graphic, functioning as objects that reinforce the collection’s clean logic.
Courrèges End of Year 2025 positions itself as a digital project rooted in precision and control. Through Nicolas Di Felice’s direction, Sam Rock’s lens, and Elodie Guipaud’s poised presence, the campaign distills the season into a focused visual statement. It presents clothing as structure, gesture, and surface, offering a closing note to the year.
