Burton introduces From Burton to the World, a limited edition collection that places the words of founder Jake Burton Carpenter directly onto snowboards, apparel, and accessories.
Jake Burton’s quotes appear in bold block print across six graphic snowboards, supported by apparel and accessories that extend the same messages beyond the mountain. Burton positions the drop as a direct line from founder to riders, translating belief and attitude into objects designed for daily use on snow.
Burton owner and chair of the board Donna Carpenter frames the project through the idea of community. She recalls Jake’s belief that snowboarding connects people, whether through competition, shared terrain, or collective experience. The collection reflects that view by circulating his words across a global rider network and into the hands of fans who follow the sport closely.
Burton’s team riders participated directly in the design process by selecting the quotes that resonated most with them. This collaboration shaped the final selection of phrases and informed the graphic direction of each board. Designers translated those choices into a vivid color palette and large-scale typography.
Six snowboards anchor the drop, each titled by a distinct quote from Jake Burton. “Have As Much Fun As Possible” leads with direct optimism. “Riding Is Where the Energy Comes From & It’s Also Where It Goes” frames snowboarding as a cycle of output and return. “Here at Burton We Take Our Fun Seriously” reinforces the brand’s long-standing tone. “The Best Thing About Snowboarding – It’s Not How You Look But How You Feel” centers experience over image. “Believe in Snowboarding” distills the message to its core. “Question: Is Snowboarding a Fad? Answer: Get Serious” responds to early skepticism with conviction.
Beyond snowboards, the collection expands into apparel and accessories that carry the same phrases. These pieces allow the quotes to travel off the hill and into everyday settings, extending their visibility and use.
The debut moments in Aspen and Laax place the collection directly within active competition environments. Burton riders introduce the boards during events, connecting the messages to real performance. Burton riders debut the release during competitions in Aspen, Colorado, and Laax, Switzerland, before global retail begins on February 3 via Burton’s website and selected stores worldwide.
