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SKIMS for Team USA Returns Ahead of the 2026 Winter Games

Fourth capsule expands into menswear and adaptive styles, continuing the brand’s multi-year partnership with Team USA.

January 7, 2026
in Ad Campaigns, Capsule Collections, Celebs, Kim Kardashian, Skims, Sportswear, Womenswear
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Courtesy of SKIMS

SKIMS continues its multi-year partnership with Team USA ahead of the 2026 Winter Olympic and Paralympic Games, unveiling the fourth iteration of its official Team USA capsule. Building on previous collections created for Tokyo 2020, Beijing 2022, and Paris 2024, the new release reworks SKIMS signature silhouettes and fabrications into an all-American color palette. Designed as a limited edition, the lineup spans loungewear, sleepwear, intimates, accessories, adaptive styles, and menswear.

CAPSULE COLLECTIONS

The campaign draws inspiration from the discipline and endurance of Winter Games athletes, spotlighting a group of Olympians and Paralympians at the center of the collaboration. Featured talent includes Olympic gold medalist and three-time World Ice Dance Champion Madison Chock, two-time Paralympian and World Champion Nordic skier Dani Aravich, and Olympian and World Champion bobsled athlete Kaysha Love. Shot by Hugh Wilson, the imagery uses graphic high-flash lighting and bold props to frame the athletes in moments of strength and focus.

Courtesy of SKIMS

“It’s truly an honor to continue this incredible partnership with Team USA,” said Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS. “This collection celebrates the courage, determination, and excellence of these incredible athletes, inspiring us to all push further, dream bigger, and embrace who we are. I’m proud that SKIMS can support and celebrate them as they go for the gold.”

Each piece in the 2026 capsule was developed with rest and recovery in mind. Soft, easy-wearing fabrics anchor the collection, while bold graphics reference Team USA uniforms. The result is a range designed for downtime, whether worn between training sessions, during travel, or while watching the Games from home.

Courtesy of SKIMS

“I love how this collection fits seamlessly into my life as an athlete – whether I’m training, traveling, or taking a moment to recover,” said Madison Chock. “It’s comfortable, functional, and captures the pride I feel in representing Team USA.” Dani Aravich echoed the focus on ease and inclusivity, noting the importance of supportive design during long training and travel days, while Kaysha Love described the pieces as versatile essentials suited to everyday routines.

The SKIMS for Team USA capsule is offered in sizes XXS to 4X, with prices ranging from $20 to $88 USD. The collection launches January 8, 2026, at 9 AM PT / 12 PM ET on SKIMS.com and in select SKIMS flagship stores, including New York and Los Angeles.

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Tags: ad campaignscelebscollectionsWomenswear
Katarina Doric

Katarina Doric

The COO and Features Director of DSCENE Publishing, Katarina Doric oversees editorial direction across all DSCENE platforms. With a background in architecture, her work connects fashion, art, and design through a critical lens. She is the author of the Doric Order column, where she examines the politics of aesthetics, womanhood, and culture, and leads DSCENE’s international cultural projects.

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