Zimmermann, the Australian fashion house, channels 1970s artistic rebellion in a sun-drenched Californian new collection editorial shot by Emma Summerton.
Zimmermann continues its quiet ascent through fashion’s upper echelons with the unveiling of its Spring 2026 campaign, a visual love letter to creative community and uninhibited self-expression. Titled Kindred Spirit, the campaign positions the Sydney-born brand alongside the supermodel-driven imagery that defined fashion advertising’s golden era, a fitting evolution for a label that has steadily cultivated both celebrity devotees and coveted Paris Fashion Week placement.
LATEST SPRING SUMMER 2026 CAMPAIGNS
Celebrated fashion photographer Emma Summerton captures Edie Campbell, Abby Champion, and Louise Robert against the Californian coastline, the trio embodying the collection’s central thesis: that personal style flourishes most vibrantly within supportive creative circles. The casting itself reads as a statement of intent, pairing Campbell’s editorial gravitas with Champion’s commercial appeal and Robert’s understated cool.
A Dialogue Between Decades
The Spring 2026 collection draws from the countercultural artists of the 1970s who rejected the conservative constraints of their moment, a reference point that feels particularly resonant as fashion grapples with its own questions of conformity and creative freedom. Zimmermann translates this spirit into garments that balance technical ambition with wearable ease.
Colour emerges as the collection’s primary vocabulary. Elegant prints warp and scale the house’s signature florals into something more confrontational. The palette favours the offbeat over the expected, each nuance chosen for its capacity to command attention without demanding it.
The Architecture of Movement
What distinguishes this collection is Zimmermann’s increasingly sophisticated approach to volume and construction. The brand’s dual-studio model, Sydney’s expertise in flowing gowns and original artwork merged with Paris’s precision in suiting and denim, produces garments that feel simultaneously relaxed and rigorously considered.
A newly developed texture dubbed “super-fluff” exemplifies this synthesis: layers of bias-cut organza form buoyant, crinoline-backed tiers that transform gowns into kinetic sculptures. Elsewhere, signature billowing sleeves bloom in floral organza and crisp ivory poplin, while skirts flare dramatically from the waist and silhouettes bounce with deliberate energy.
The collection’s range spans painter’s overalls and 70s-inflected suiting to braided décolletages, harem pants, and acid tie-dye dresses. Each piece balances complex construction with the kind of effortless wearability that has become Zimmermann’s calling card, clothes that photograph beautifully but live even better.
From Lana’s Favourite to Fashion Week Force
Zimmermann’s trajectory offers a case study in strategic brand building. The label has moved from Australian beachwear origins to genuine international fashion presence without the aggressive repositioning that often accompanies such transitions. Celebrity endorsement from figures like Lana Del Rey provided cultural credibility, while the Paris Fashion Week show, now a sought-after ticket, cemented the brand’s place within fashion’s institutional framework.
The Kindred Spirit campaign suggests Zimmermann understands its current position and the opportunity it presents. By invoking the supermodel campaigns of the 1990s while grounding the imagery in contemporary concerns about community and creative collaboration, the brand speaks to both nostalgia and present-moment relevance.
ZIMMERMANN SPRING 2026 CAMPAIGN – SEE MORE:
Models: Edie Campbell, Abby Champion, Louise Robert Photographer & Video Director: Emma Summerton Stylist: Romy Frydman Production: Anna Zantiotis Productions Casting: Michelle Lee Casting Makeup: Jodie Boland Hair: Damien Boissinot Music: Donna McKevitt Location: Los Angeles
