SONGZIO introduces its 2026 Spring Summer womenswear campaign through the lens of photographer and visual artist Szilveszter Makó. The project centers on a precise visual concept that defines the house’s direction for the season. The campaign features South Korean actress Choi Heejin, SONGZIO woman’s brand ambassador. SONGZIO presents femininity as a balance between structure and sensitivity, expressed through a visual language grounded in artistic aesthetics.
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Makó shapes the campaign with an aesthetic informed by both fashion and fine art. He constructs a two-dimensional architectural mise-en-scène that emphasizes line and proportion. He compresses spatial depth with intention, directing attention toward silhouette and contour. This flattened perspective intensifies the sculptural quality of the subject and heightens the tension within the frame.
Within this defined visual field, Choi Heejin projects SONGZIO woman’s duality through posture and expression. She introduces tension through restraint and communicates strength through stillness. The camera records each shift in balance, allowing garments to hold presence without distraction. Fabric, cut, and surface register clearly under Makó’s direction, and the collection’s forms assert themselves through line and structure.
Makó maintains focus on composition and proportion, while Choi sustains intensity through minimal motion. The architectural framing reinforces the sculptural impact of the collection, and the compressed depth sustains visual concentration.
Founded in 1993, SONGZIO operates between Paris and Seoul and sustains an identity rooted in art fashion. The house continues to define its position through projects that connect visual culture and garment design. The Spring Summer 2026 women’s collection is available at SONGZIO flagship stores in Paris and Seoul, through the official online store, and at more than 100 retailers worldwide.
