LOEWE appoints Julia Garner as global brand ambassador, marking the first such role under the creative direction of Jack McCollough and Lazaro Hernandez. The announcement signals a new phase for the House, anchored in a personal selection by the designers. Garner describes the appointment as deeply meaningful, shaped by the knowledge that McCollough and Hernandez felt a connection strong enough to invite her into this chapter.
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Garner has long responded to the designers’ creative vision. She characterizes their approach as committed and certain, drawing a parallel to the total immersion required of an actor. She also identifies what she calls a radiant, modern femininity within LOEWE, one that feels strong and instinctive. For her, the House offers space for ideas to develop fully and evolve with intention.
An American actress known for her range, Garner has built a career defined by intensity and control. She recently appeared opposite Amy Madigan and Josh Brolin in Weapons for New Line and Warner Bros., and joined Marvel Studios’ The Fantastic Four: First Steps alongside Pedro Pascal, Vanessa Kirby, Joseph Quinn, and Ebon Moss-Bachrach. Her performance as Ruth Langmore in Netflix’s Ozark earned her a Golden Globe Award and three consecutive Primetime Emmy Awards. She later led Inventing Anna, created by Shonda Rhimes, and delivered a critically acclaimed performance in Kitty Green’s The Assistant. Garner recently completed production on the Netflix limited series The Altruists opposite Anthony Boyle, where she also served as Executive Producer under her banner, Alma Margo. She will next appear opposite Charlize Theron in Tyrant, written and directed by David Weil for Amazon MGM Studios.
Garner identifies a shared devotion to craft as central to her relationship with LOEWE. She speaks of care that extends beyond technical execution into emotional depth, noting that the human hand remains visible in the House’s work. Acting, she explains, develops from the inside out and demands trust and openness. She recognizes a similar patience and discipline in LOEWE’s approach, grounded in curiosity and respect for process.
For McCollough and Hernandez, the connection with Garner formed quickly. They describe an immediate bond and express admiration for her fearlessness in bringing characters to life. They point to her curiosity and willingness to explore as qualities that resonate with their own direction for the House.
