Apple Martin fronts the second chapter of Chloé à la Plage, a summer collection shaped by fantasy, shoreline imagery, and relaxed dressing. Creative Director Chemena Kamali frames the chapter around the poetry of summer, using the beach as a place where reality shifts into imagination.
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David Sims photographs the campaign through a surrealist lens. The images place Martin against seascapes filled with sky-blue expanses, sun-warmed sand, and magnified shells. Chloé builds the visual story around an imagined shoreline, where a summer afternoon seems to stretch beyond its natural limits. The campaign follows the feeling of barefoot days, open air, and the slower rhythm of time spent near the water.
Martin leads the campaign with a presence that supports Kamali’s vision for the season. Chloé presents her as a natural fit for the collection’s summer mood, connecting her image to softness, freedom, and the suspended feeling of a beach day. Kamali describes Chloé à la Plage 2026 as an ode to a surreal summer fantasy, shaped by a dreamlike state and the poetry of the season.
The collection focuses on fluid silhouettes that move with the body. Airy dresses and broderie anglaise blouses shape the ready-to-wear direction, giving the lineup a light summer structure. Chloé keeps the clothing relaxed and personal, with pieces designed for warm days, open settings, and a wardrobe that feels instinctive.
Accessories add a playful note to the chapter, bringing spontaneity to the collection and connecting the clothing to the changing pace of a summer day. The pieces work with the dresses and blouses while staying close to the overall mood. Kamali’s vision gives the chapter an intimate summer feeling, with fantasy, freedom, and natural movement guiding the collection.
The second chapter of Chloé à la Plage brings together Kamali’s summer fantasy, Sims’s surrealist campaign, and Martin’s role as the face of the season. With airy dresses, broderie anglaise blouses, playful accessories, and beach imagery, the collection gives Chloé a clear summer story for 2026. It arrives May 12, 2026, in Chloé boutiques and online, with selected summer destinations carrying the collection throughout the season.
