CELINE introduces its Automne 2026 campaign with Michael Rider and Zoë Ghertner returning to a shared visual language built around clarity, light, and restraint. Ghertner captures the series on dunes at golden hour, placing the collection in a warm, open setting that gives each look a direct relationship with sun, sand, and movement. The campaign focuses on Rider’s latest wardrobe for the house, with ready-to-wear, leather goods, and accessories.
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Rider uses the campaign to extend the direction he has started to define at CELINE. The images give space to pieces that carry a precise sense of dress. Silk scarves appear throughout the styling, bringing print and movement into otherwise controlled silhouettes. Triomphe-logo leather tote bags anchor the accessories, while chunky gold charms add weight and shine.
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Golden-hour light gives the campaign a softer atmosphere, while the open setting, models, and styling keep focus on proportion, texture, gesture, clothes, and leather goods.
The collection itself brings together the main categories that define the season. Ready-to-wear gives the campaign its structure, while leather goods and jewelry create recognizable points of focus. Scarves play a central role, continuing the house’s long connection to printed silk. The Triomphe-logo tote bags ground the wardrobe in CELINE’s accessory language, with their scale and hardware giving the campaign a practical, polished center.
CELINE also extends the campaign through video by Kersti Jan Werdal, adding motion to the same sunlit atmosphere introduced in Ghertner’s photographs. The collection arrives in stores and online on May 28.
