FARM Rio joins forces with fashion insider and content creator Vicky Montanari for a personal edit of the brand’s Summer 2026 collection. The collaboration arrives during the year of FARM Rio’s global AS CARIOCAS campaign and presents Montanari as a natural guide to the expressive style associated with her hometown.
SPRING SUMMER 2026
Born in Rio de Janeiro and frequently travelling, Montanari carries Carioca fashion into different settings through her instinctive approach to dressing. She works with color, print and unexpected combinations. Her selection for FARM Rio reflects that perspective through pieces she would naturally choose, wear and style in her own way.
The partnership builds on a relationship that began a decade ago. Montanari joined the FARM Rio team in 2016 while living in Rio, which gave her direct experience of the brand from inside the company. She continued wearing its collections as her career developed and later established herself as a content creator, fashion insider and recognizable style reference.
Her professional path changed over the following years, while her connection with FARM Rio continued. The new edit brings both sides together again through a project grounded in personal history and a shared approach to fashion. “If I could tell 2016 Vicky something, it would be: You’re going to keep working with FARM Rio for years. Apparently, it’s hard to leave; they really hook you in,” Montanari says.
Montanari approaches clothing through intuition. She embraces vivid prints, strong colors and combinations that might initially seem unexpected. Her styling feels playful and polished, with each look carrying the relaxed confidence associated with Rio. She treats dressing as a source of enjoyment and follows what feels right in the moment.
The selection moves across the Summer 2026 collection and covers several parts of a warm-weather wardrobe. Denim and graphic T-shirts provide options for daily dressing, while dresses introduce color, pattern and more defined silhouettes. Montanari also selects key accessories, including the Flower bag, and experiments with matching sets by wearing their pieces separately.
Her styling gives each item room to work across different outfits. A coordinated set can become two individual wardrobe elements, while an accessory can change the direction of a simple look. The Vicky dress takes the central role in the selection. The red design features a heart motif and quickly became Montanari’s favorite piece, leading FARM Rio to name it after her.
“Choosing the Vicky Dress took about five seconds. It was love at first sight, just like the dress itself, full of hearts,” she explains. Montanari connects the design to a similar dress she wore around a year earlier, which made her feel especially beautiful. She describes the new version as an immediate and instinctive choice. FARM Rio and Montanari also created a content series in Rio to accompany the edit. The imagery draws from her playful short films and places her personal style within the city that shaped both her and the brand.
